{"id":15115,"date":"2022-08-12T01:09:46","date_gmt":"2022-08-12T01:09:46","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/facebook-popularity-with-teens\/461153\/"},"modified":"2022-08-12T01:09:46","modified_gmt":"2022-08-12T01:09:46","slug":"facebooks-popularity-plummets-as-youtube-takes-top-spot-with-teens-via-sejournal-mattgsouthern","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=15115","title":{"rendered":"Facebook\u2019s Popularity Plummets As YouTube Takes Top Spot With Teens via @sejournal, @MattGSouthern"},"content":{"rendered":"
<\/div>\n

A Pew Research Center survey of American teenagers ages 13 to 17 finds Facebook usage is down as they gravitate toward video-centric social media apps.<\/p>\n

The percentage of US teens who say they use Facebook dropped from 71%, recorded in a similar survey in 2015, to 32% in 2022.<\/p>\n

TikTok, Instagram, and Snapchat all eclipse Facebook in terms of popularity with US teens, though neither is at the top of the list.<\/p>\n

The top spot belongs to YouTube, which is used by 95% of American teens.<\/p>\n

Results of the survey conducted by Pew Research Center can assist businesses and marketers with reaching today\u2019s generation of web users.<\/p>\n

You\u2019ll learn what social media apps they use, how much time they spend with each, and the devices they prefer to use when engaging with the apps.<\/p>\n

Here are the highlights from Pew Research Center\u2019s study on social media usage among US teens.<\/p>\n

More US Teens Use YouTube Than Any Other Social Media App<\/h2>\n

Pew Research Center\u2019s survey asks whether US teens use 10 specific online platforms.<\/p>\n

These are the rankings, along with the percentage of respondents who say they use each app:<\/p>\n

    \n
  1. YouTube (95%)<\/li>\n
  2. TikTok (67%)<\/li>\n
  3. Instagram (62%)<\/li>\n
  4. Snapchat (59%)<\/li>\n
  5. Facebook (32%)<\/li>\n
  6. Twitter (23%)<\/li>\n
  7. Twitch (20%)<\/li>\n
  8. WhatsApp (17%)<\/li>\n
  9. Reddit (14%)<\/li>\n
  10. Tumblr (5%)<\/li>\n<\/ol>\n

    Facebook isn\u2019t the only app to decline in usage. Twitter and Tumblr are also down from when this survey was conducted in 2015.<\/p>\n

    TikTok, Twitch, WhatsApp, and Reddit are newcomers to the list with no historical survey data to compare.<\/p>\n

    Pew Research Center points out that usage differs slightly based on gender:<\/p>\n

    \n

    \u201cTeen girls are more likely than teen boys to say they ever use TikTok, Instagram and Snapchat, while boys are more likely to use Twitch and Reddit. Boys also report using YouTube at higher rates than girls, although the vast majority of teens use this platform regardless of gender.\u201d<\/p>\n<\/blockquote>\n

    Breakdown Of Social Media Usage Among US Teens<\/h2>\n

    When asked about the frequency that teens use the top five social media platforms, the survey finds:<\/p>\n