{"id":15111,"date":"2022-08-11T16:30:26","date_gmt":"2022-08-11T16:30:26","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/googles-algorithms-can-understand-when-sources-agree-on-same-fact\/461099\/"},"modified":"2022-08-11T16:30:26","modified_gmt":"2022-08-11T16:30:26","slug":"googles-algorithms-can-understand-when-sources-agree-on-same-fact-via-sejournal-mattgsouthern","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=15111","title":{"rendered":"Google\u2019s Algorithms Can Understand When Sources Agree On Same Fact via @sejournal, @MattGSouthern"},"content":{"rendered":"

Google\u2019s Multitask Unified Model (MUM) algorithm is now capable of identifying when multiple high-quality sources agree on the same fact.<\/p>\n

This update to MUM is part of a more significant effort to improve information literacy across the web.<\/p>\n

A Google-supported survey conducted by the Poynter Institute finds that 62% of respondents encounter false or misleading information every week.<\/p>\n

To help people separate fact from fiction, Google is applying several changes to search results.<\/p>\n

Here are the complete details about the updates Google announced today.<\/p>\n

Improvements To Google\u2019s MUM Algorithm<\/h2>\n

With improvements to the MUM algorithm, Google can understand when multiple sources on the web come to a consensus.<\/p>\n

What does this mean for search results?<\/strong><\/p>\n

Google will now fact-check its featured snippets to see if other reputable sources agree with the information.<\/p>\n

Pandu Nayak, Google\u2019s Vice President of Search, explains how advancements to the MUM algorithm make this possible:<\/p>\n

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\u201cOur systems can check snippet callouts (the word or words called out above the featured snippet in a larger font) against other high-quality sources on the web, to see if there\u2019s a general consensus for that callout, even if sources use different words or concepts to describe the same thing. We\u2019ve found that this consensus-based technique has meaningfully improved the quality and helpfulness of featured snippet callouts.\u201d<\/p>\n<\/blockquote>\n

Further, MUM can help Google more accurately determine when queries are better served without<\/strong> featured snippets.<\/p>\n

As a result of this update, Google is reducing the triggering of featured snippets in these cases by 40%.<\/p>\n

Helping Searchers Identify Trustworthy Information<\/h2>\n

Along with the update to MUM, Google is introducing additional features to help searchers find information they can trust.<\/p>\n

Expanding \u2018About This Result\u2019<\/h2>\n

Google is expanding the \u2018about this result\u2019 feature with more context, such as:<\/p>\n