{"id":15093,"date":"2022-08-10T12:54:01","date_gmt":"2022-08-10T12:54:01","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/seo-project-management\/459118\/"},"modified":"2022-08-10T12:54:01","modified_gmt":"2022-08-10T12:54:01","slug":"seo-project-management-a-guide-to-organizational-nirvana-via-sejournal-laurencarel","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=15093","title":{"rendered":"SEO Project Management: A Guide To Organizational Nirvana via @sejournal, @laurencarel"},"content":{"rendered":"
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SEO project management is a strategic framework for promoting your website\u2019s visibility, increasing brand exposure, and gaining credible leads through search engines.<\/p>\n

It relies on a comprehensive integration of SEO into an array of business workflows that ensure search optimization best practices are reflected throughout each stage of digital content creation and other processes relevant to managing your digital presence.<\/p>\n

Why SEO Project Management Matters<\/h2>\n

Effective integration of SEO into marketing, website, and development<\/a>, or an agency team, can be highly challenging.<\/p>\n

Even in this day and age, many employees haven\u2019t had experience working with SEO pros.<\/p>\n

They may not understand the value that SEO can offer<\/a> their existing workflows or believe these workflows function sufficiently well without it.<\/p>\n

So, it\u2019s critical to explain the key benefits of SEO in ways that demonstrate how they can be applied to various team needs across different departments and actively improve each.<\/p>\n

What Should Be Included In SEO Project Management<\/h2>\n

The following initiatives are just some of many that SEO professionals can use to advocate for process integration as part of your SEO project management efforts.<\/p>\n

Topic Ideation<\/h3>\n

Use keyword research<\/a> to uncover topics and themes for content that will allow you to rank for keywords and terms that are important to your business.<\/p>\n

This research can uncover white spaces for new content or opportunities to update existing content.<\/p>\n

Content Calendar\/Seasonality Recommendations<\/h3>\n

Analyze keyword popularity and usage seasonality to decide when to publish or update content.<\/p>\n

Brief Support<\/h3>\n

Provide recommendations for keywords that should be used throughout the piece, including the title tag, on-page title, meta description, headers, body content, social copy, and alt text.<\/p>\n

Traffic Projections<\/h3>\n

If keyword research and recommendations included in content are based on monthly search volume (MSV) and estimated eventual rank, then estimated organic traffic\/users can be calculated.<\/p>\n

While these estimates can\u2019t be directly applied to other channels, keywords are still an indicator of intent.<\/p>\n

So, by including keywords with decent MSV, you know there\u2019s interest in the subject matter.<\/p>\n

And by writing content you know your audience is looking for, you might also encourage additional traffic from content shares and clicks from email links.<\/p>\n

Copy Review<\/h3>\n

Reviewing copy within the context of keyword research supports existing SEO efforts to make sure the correct keywords are included.<\/p>\n

That way, they are used to match the audience\u2019s search intent, where the right range and volume of topics adequately support the subject matter.<\/p>\n

So there isn\u2019t too much business jargon or too many company-centric terms that audiences may not be familiar with.<\/p>\n

Overly niche or branded language likely won\u2019t mean much to most searchers when they see it on the search engine results page (SERP).<\/p>\n

Content Publication<\/h3>\n

Ensure findability through the correct setup of the new website URL.<\/p>\n

Without proper SEO implementation, you\u2019ll risk Google (and other search engines) potentially being unable to find your content, rank it well, or absorb all the content you\u2019ve written.<\/p>\n

If you want your content to be findable in search engines:<\/p>\n