{"id":15081,"date":"2022-08-09T12:49:40","date_gmt":"2022-08-09T12:49:40","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/how-seo-graphic-design-can-become-a-dream-team\/459499\/"},"modified":"2022-08-09T12:49:40","modified_gmt":"2022-08-09T12:49:40","slug":"how-seo-graphic-design-can-become-a-dream-team-via-sejournal-tonynwright","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=15081","title":{"rendered":"How SEO & Graphic Design Can Become A Dream Team via @sejournal, @tonynwright"},"content":{"rendered":"
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SEO pros and graphic designers don\u2019t always see eye to eye \u2013 and that\u2019s a shame.<\/p>\n

Modern graphic designers often prefer clean designs with lots of white space, whereas SEO professionals are less concerned about the latter. <\/span><\/p>\n

Generally speaking, SEO pros want content wherever we can get it.<\/p>\n

After all, if the keyword or keyword phrase doesn\u2019t appear on the page<\/a>, the page won\u2019t appear high in the search engine results.<\/p>\n

Anyone who has worked on a website project knows that disagreements between SEO pros and graphic designers won\u2019t be solved by designers specific design methodologies or SEO experts pointing to unconfirmed statistics.<\/p>\n

I\u2019m not a graphic designer, but, having worked closely with designers for over 20 years, I know a few tricks to help SEO experts and designers get what they want.<\/p>\n

Below are some of the best tricks I\u2019ve learned throughout my career.<\/p>\n

Everything Doesn\u2019t Have To Be Above The Fold<\/h2>\n

When it comes to content, I\u2019ve found that both SEO professionals and designers tend to agree: The most crucial text and the copy must be at the top of a page.<\/p>\n

Google tells us this as well.<\/p>\n

The page is about what the page is about \u2013 and it\u2019s up to the website\u2019s author to discern the essence of the page and communicate that to the intended audience.<\/p>\n

And when it comes to websites, both SEO pros and designers need to keep the intended audience top of mind.<\/p>\n

SEO pros need to remember that the intended audience is not<\/strong> Googlebot. In contrast, designers need to remember that the intended audience is not an art professor, nor is it the person approving the final design \u2013 well, to a point.<\/p>\n

Typically, designers\u2019 work must be reviewed and approved by somebody who oversees the site.<\/p>\n

If an SEO pro wants to place content somewhere that looks off, this could delay approval of the overall design \u2013 and thus, designers might push back on the request.<\/p>\n

I\u2019ve found that good designers who are willing to compromise can typically incorporate changes to a design that works<\/a> for the client, the designer, and the SEO pro.<\/p>\n

At the end of the day, the look and feel of a site are extremely important for it to be successful.<\/p>\n

But if you spend time and money building a beautiful site, you want to make sure people are visiting it.<\/p>\n

So, designers and SEO experts should work closely to strike the right balance.<\/p>\n

SEO pros can advise on the proper structure to get visitors to your site, and designers can make sure you\u2019re not sending traffic to a site that doesn\u2019t mesh well with its intended audience.<\/p>\n

All the traffic in the world won\u2019t make a difference if those visitors don\u2019t take the desired action.<\/p>\n

Break Up Copy<\/h2>\n

While both designers and site visitors might find giant blocks of text ugly and intimidating, SEO pros often love them.<\/p>\n

We want pixels and pixels of text that the search engine spiders can feed on, to their heart\u2019s content.<\/p>\n

In my opinion, SEO pros are typically wrong when it comes to the pagination of copy.<\/p>\n

As SEO experts, our job is to make sure that the content written for each page shows expertise, authority, and trust (E-A-T)<\/a>.<\/p>\n

While the way the words are placed on the page does contribute somewhat to a page\u2019s E-A-T, pagination is not the defining factor of E-A-T.<\/p>\n

In fact, if we are being honest, E-A-T is more a concept than a hard and fast rule.<\/p>\n

Most SEO pros know what E-A-T is when they see it, but defining it can be a daunting task.<\/p>\n

But, once the research is complete and the copy is written, it\u2019s time to trust the designer to do their job.<\/p>\n

SEO pros can insist that the copy be present, but dictating text placement is akin to telling the pilot how to fly a plane just because you are a Platinum mileage traveler.<\/p>\n

As long as it\u2019s placed in a way that makes sense, our job is done.<\/p>\n

Here are some tips I\u2019ve found for breaking up copy without interfering with traditional designer duties:<\/p>\n