What Are Zero Search Volume Keywords?<\/h2>\n
Zero search volume keywords are hyper-focused long tail queries for which tools cannot provide data on search history, or have low search volume.<\/p>\n
These queries are typically longer than keywords with high search volumes and are extremely specific.<\/p>\n
The keyword \u201clink building<\/a>\u201d has hundreds of thousands of searches.<\/p>\n If you narrow the search term (i.e., get more specific in your query), the competition gets lighter and lighter.<\/p>\n For example, the query \u201clink building for beauty salon\u201d has zero search volume \u2013 but it\u2019s a question that may be asked by users doing SEO for a beauty salon and, thus, worth optimizing for.<\/p>\n Zero search volume keywords are the same as long tail<\/a> search queries, which usually contain at least four words.<\/p>\n Users can phrase these queries in many different ways. So, while each question asked separately has nearly zero search volume \u2013 all of them combined have considerable search volume.<\/p>\n Take the example above. Users can search the same question with different variations, like \u201chow to do link building for beauty salon,\u201d or \u201cbuild links for beauty salon.\u201d<\/p>\n Both are essentially different versions of the same question, each of which may have almost zero search volume on its own. But when combined, they may have a significant search volume.<\/p>\n So when optimizing, one should do so with the user\u2019s search intent<\/a> in mind.<\/p>\n If you optimize for one variation of that user\u2019s intended question (and answer), your webpage will likely appear in the SERP (search engine results pages) for others.<\/p>\n That\u2019s because Google\u2019s machine learning algorithms can understand that these different queries likely have the same intent, with the help of BERT<\/a> or MUM<\/a>. And that\u2019s why it works!<\/p>\n Big name companies are not targeting these lower-volume keywords.<\/p>\n This keyword space is the space that smaller businesses can dominate with little-to-no competition.<\/p>\n Of course, you can \u2013 to an extent.<\/p>\n You may notice that these tools can differ widely regarding search volume.<\/p>\n That\u2019s because keyword tools make their \u201cbest guess\u201d for search volume depending on the information they access.<\/p>\n So, for example, while one tool may show that keyword has a search volume of 2,900, another may show the keyword at 9,900 search volume.<\/p>\n Additionally, keyword tools don\u2019t capture low-volume keywords well.<\/p>\n That may be because tools need a certain amount of data before the keyword can register in their database.<\/p>\n These low-volume keywords are pushed aside because they are perceived as having little to no search volume.<\/p>\n So, what can we do?<\/p>\n Instead of taking keyword planners at their word, we can use them as a guide.<\/p>\n Use these tools to discover new keywords, but don\u2019t forget to do further research to know if those keywords will help you reach your SEO goals.<\/p>\n As stated before, many SEO professionals disregard zero volume keywords because they think no one is searching for them.<\/p>\n So, you now have an advantage over your competitors because they are not targeting these keywords.<\/p>\n Less competition for keywords means there is a better chance to rank for that term with unique, thoughtful, optimized content<\/a>.<\/p>\n Zero volume keywords are typically hyper-focused, which means they\u2019re highly relevant to your audience.<\/p>\n Unfortunately, these queries are not often answered with unique, thoughtful content.<\/p>\n Therefore, your site could be the first to respond and rank for these queries; ideally, you can become an authority on the subject.<\/p>\n While there is no data on how many people search for these keywords, you can get a good idea of what they\u2019re looking for based on the landing pages indexed by Google<\/a> and the query itself.<\/p>\n In addition, further competitor research<\/a> can show what information may be missing from already written content but could be pertinent to the searcher\u2019s knowledge.<\/p>\n While you may not get thousands of new customers, you may get a few highly qualified customers ready to convert.<\/p>\n If your business ranks well for high-volume keywords, you may want to pivot your SEO strategy to target zero-volume keywords.<\/p>\n Think of all the customers you haven\u2019t reached yet! 15%<\/a> of queries in Google have never been asked.<\/p>\n That means you might be losing up to 15% of your potential traffic!<\/p>\n Additionally, suppose you\u2019re targeting a keyword with zero or minimal search volume. In that case, users who click through to your page will likely be coming from long-tail queries that other businesses don\u2019t target.<\/p>\n This allows you to earn more organic clicks and leads from long-tail queries<\/a> than would be possible if you were targeting higher volumes of searches.<\/p>\n The first step to finding the right keywords is knowing what people are searching for.<\/p>\n So, you must conduct keyword research<\/a> to determine what keywords people use when searching for your website, products, or services.<\/p>\n Look for precise, long-tail keywords. These keywords are less competitive and have less search volume but can be easily dominated with the right content.<\/p>\n Here are some ways to find these long-tail keywords:<\/p>\n Use the \u201cpeople also ask section\u201d of the SERP, which shows related queries.<\/p>\n This tool can help you brainstorm what other topics may be related to your main query.<\/p>\n It\u2019s available in mobile and desktop search results, so you can find some good long-tail keywords there.<\/p>\n Google Autocomplete is another excellent way to find more keywords. You can install the free keyword surfer<\/a> browser add-on, which displays suggested keywords and their search volumes.<\/p>\n Autocomplete suggestions appear after you type a few letters into the search bar, based on what others are searching for.<\/p>\n When you search for something, you\u2019re looking for relevance<\/a>. So, you want to see what\u2019s most relevant to your query.<\/p>\n But when you\u2019re targeting zero search volume keywords, you don\u2019t have any data.<\/p>\n How do you know if they\u2019re relevant?<\/p>\n That\u2019s where your own experience comes in.<\/p>\n Understanding the target phrase will help you know its use and what people are searching for \u2013 which can help you determine whether it\u2019s relevant to your business.<\/p>\n Look for your keywords in forum discussions, social media, and the SERPs.<\/p>\n If someone has already asked about your topic, chances are they\u2019re interested in it.<\/p>\n You can also use tools like Semrush<\/a> or Moz<\/a> to look at what people are searching in forums and social media (just remember to eliminate brand names).<\/p>\n The more people look for related terms, the better.<\/p>\n That means the keyword and its variations are favored.<\/p>\n You can find related keywords by looking at other websites\u2019 content or searching Google for your primary keyword.<\/p>\n If you do a Google search and see recommendations on similar topics, those are great places to start looking for new keywords.<\/p>\n In addition, Google often suggests related searches when you type a query into its search bar, so try typing your main keyword into Google and seeing what suggestions come up.<\/p>\n Aim for various terms to capture the intent<\/a> of all visitors who land on your site.<\/p>\n Remember the beauty salon query example from earlier? Similarly, if someone searches for \u201clink building services,\u201d they are likely looking to buy a specific service, not just general SEO services.<\/p>\n By adding relevant keywords to your strategy, you\u2019re effectively targeting more traffic with the same intent.<\/p>\n For example, if you\u2019re targeting \u201clink building services,\u201d there is a good chance some people will also search for things like, \u201cwhy link building,\u201d \u2018link building benefits,\u201d or \u201clink building strategies.\u201d<\/p>\n These terms may have lower search volume, but they can still be valuable when added to your strategy.<\/p>\n Buying keywords are those such as \u201cbest,\u201d \u201ctop,\u201d or \u201cvs.\u201d<\/p>\n These keywords are aimed at readers who may be ready to buy. Often, these keywords are lower in volume because they are very specific.<\/p>\n Knowing which keywords people are searching for is essential if you\u2019re selling a product or service. You can use this information to help you increase your sales conversions.<\/p>\n These types of keywords can help you target people who are looking for your product or service.<\/p>\n If you can target these phrases, you can reach potential customers who have not yet started researching, but will soon be looking for information about your product or service.<\/p>\n It\u2019s easy to see what people are looking for by checking out the search results on Google or Bing (or whatever search engine you use).<\/p>\n These search results show the most popular searches related to your industry, products, or services that you offer.<\/p>\n![\"Ahrefs](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/08\/why-you-should-target-zero-search-volume-keywords-via-sejournal-kaitlynnfrank.png\")
Screenshot from Ahrefs, August 2022<\/em><\/span><\/div>\nWhat Is the Difference Between Long Tail and Zero Search Volume Keywords?<\/h3>\n
Can You Trust Keyword Tool Planners?<\/h3>\n
Benefits Of Targeting Zero Search Volume Keywords<\/h2>\n
Less Competition<\/h3>\n
Target The Right Audience<\/h3>\n
Generate Traffic<\/h3>\n
How To Find The Best Zero Search Volume Keywords<\/h2>\n
SEO Keyword Research<\/h3>\n
![\"An](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/08\/why-you-should-target-zero-search-volume-keywords-via-sejournal-kaitlynnfrank-1.png\")
Screenshot of Google SERP for \u201clink building,\u201d August 2022<\/em><\/span><\/div>\n![\"A](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/08\/why-you-should-target-zero-search-volume-keywords-via-sejournal-kaitlynnfrank-2.png\")
Screenshot from Google SERP, August 2022<\/em><\/span><\/div>\nUnderstanding Relevance<\/h3>\n
Related Keywords<\/h3>\n
Strategies To Drive Traffic With Zero Search Volume Keywords<\/h2>\n
Aim For A Wide Variety Of Terms<\/h3>\n
Capitalize On Buying Keywords<\/h3>\n
Choose Relevant Keywords That Pay Off<\/h3>\n