{"id":15047,"date":"2022-08-04T15:21:43","date_gmt":"2022-08-04T15:21:43","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/86-of-b2b-brands-find-success-with-influencer-marketing\/460207\/"},"modified":"2022-08-04T15:21:43","modified_gmt":"2022-08-04T15:21:43","slug":"86-of-b2b-brands-find-success-with-influencer-marketing-via-sejournal-mattgsouthern","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=15047","title":{"rendered":"86% Of B2B Brands Find Success With Influencer Marketing via @sejournal, @MattGSouthern"},"content":{"rendered":"
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A research report on the state of B2B influencer marketing shares insight into business opportunities in 2022 and beyond.<\/p>\n

Influencer marketing is working for the vast majority of marketers, according to the report.<\/p>\n

The study from Lee Odden\u2019s TopRank Marketing blog finds that 86% of B2B brands are successful with influencer marketing.<\/p>\n

Through influencer marketing, B2B brands achieve results from boosting brand awareness and reputation to directly increasing sales.<\/p>\n

A third of businesses report influencer marketing has led to increased revenue, and 85% believe interest in working with influencers will increase in the next 12 months.<\/p>\n

The report answers questions about best practices and technologies, must-have qualities of a B2B influencer, and identifies key areas of future growth.<\/p>\n

Here are some top highlights from the 60-page report.<\/p>\n

Does B2B Influencer Marketing Work?<\/h2>\n

The maturity of B2B influencer marketing is similar to the evolution of content marketing in recent years.<\/p>\n

After seeing success with one-off efforts, many brands are now integrating influencer marketing into their long-term strategies.<\/p>\n

The study surveys B2B marketing and communications professionals about their results with influencer marketing:<\/p>\n