![\"listing](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/07\/local-seo-strategies-for-plumbers-electricians-other-trades.png\")
Screenshot from Google, July 2022<\/em><\/span><\/div>\nTo optimize your Google Business Profile listing correctly, follow these tips and dive deeper with this guide<\/a>.<\/p>\n Next, you\u2019ll want to optimize your brand\u2019s business profile on other third-party sites that customers frequently use to find plumbers, including:<\/p>\n While some sites like Yelp<\/a> have waned over the years, these directory sites are still important business referral sources.<\/p>\n Some sites provide ranked lists of different businesses based on customer reviews, which can furnish social proof and trust for your business (if you get enough positive reviews).<\/p>\n Moz offers tools for local citation building<\/a>, or you can manually claim each business yourself, following the tips above to optimize your social media presence.<\/p>\n While engaging with customers on social media is not critical for many contractors or trades, sources like Facebook can be valuable for customers looking for special announcements, business hours, and reviews.<\/p>\n Build a social media page for Facebook<\/a> and LinkedIn<\/a>, providing high-resolution photos and clear NAP info for easy contact.<\/p>\n Finally, you\u2019ll need to manage reviews on external third-party websites to build customer trust.<\/p>\n Generally, you should analyze each third-party site at least once a month, if not more, to see what people are saying about your business and how you can improve.<\/p>\n Think of reviews like personal referrals \u2013 which are already a massive source of revenue for your business.<\/p>\n According to one survey, 84%<\/a> of customers of service businesses and tradespersons said reviews are \u2018important\u2019 or \u2018very important\u2019 in their decision-making process.<\/p>\n Follow these tips to manage online reviews for your plumbing business:<\/p>\n Don\u2019t worry too much about negative reviews, as most customers will be equally dismayed by overtly harsh reviews.<\/p>\n However, responding to negative reviews with a positive service engagement could build more customer trust over time.<\/p>\n It also helps you show off your customer service skills.<\/p>\n Now that you\u2019ve optimized your business listing on strategic third-party websites, it\u2019s time to optimize your website for local SEO results.<\/p>\n To begin, you\u2019ll need to conduct local keyword research to see which terms drive the most qualified traffic to your website.<\/p>\n Open up a free Google Ads account and use the Keyword Planner tool to search for keywords in your area.<\/p>\n For example, if you operate in Houston, you could use \u201cplumbers houston\u201d as your seed keyword and filter your search for Houston, Texas, to uncover further ideas:<\/p>\n Based on this list, \u201cplumber houston tx\u201d and \u201chouston plumbing services\u201d have less competition and can be easily won in local search results.<\/p>\n You can also filter this list by \u201ctop of page bid\u201d and look at the highest bids for the most commercially relevant keywords.<\/p>\n You can also take a competitor from your initial keyword list and plug in their URL to see which keywords they rank for.<\/p>\n You can add a semantic filter to adjust your results for strictly plumbing-related keywords.<\/p>\n Building a list of these keywords will be critical for optimizing meta tags<\/a> on top-level pages and developing content ideas<\/a>.<\/p>\n Now that we have our list of seed keywords, we need to apply them to our web pages.<\/p>\n The first area will be your homepage, where you can customize the title tag to include your brand name and a seed keyword, such as \u201cMatt\u2019s Plumbing Company | Plumbers Houston.\u201d<\/p>\n You will need to optimize the metadata on each page with relevant keyword data to make pages more likely to rank for search results.<\/p>\n This metadata will include:<\/p>\n While local keyword research will certainly help Google or Bing index your website for local search results, nothing is guaranteed.<\/p>\n To help search engines index your website properly, use schema markup on web pages to properly label and index them.<\/p>\n While schema markup can be complicated, Google\u2019s Structured Data Tool simplifies the task.<\/p>\n Insert your URL and add the appropriate schema markup to ensure each page on your website is properly indexed by Google.<\/p>\n Some common schema markup data that will apply to your plumbing business include:<\/p>\n See our Complete Guide to Local Schema<\/a> for more useful tips.<\/p>\n Another big component of local search is mobile search.<\/p>\n Many local searches for your business will be conducted via smartphones, so you can\u2019t ignore the importance of mobile.<\/p>\n Thankfully, most modern CMS options come with responsive web design.<\/p>\n However, to ensure your website runs smoothly on mobile, consider the following tips:<\/p>\n Fortunately, by optimizing for mobile, you\u2019ll also be optimizing for page speed.<\/p>\n To increase page speeds, consider the following tips:<\/p>\n You should still identify page speed issues using Google\u2019s Page Speed Insights<\/a> for more helpful information.<\/p>\n As a final tip for this section, it\u2019s crucial to ensure that all contact information (name, address, phone number = NAP) and branding are consistent across all your pages.<\/p>\n For example, inserting a click-to-call button and your address in the top corner of each page (or the footer) will ensure customers can contact you whenever they\u2019re ready.<\/p>\n With your website in place and ready to rock, it\u2019s time to build landing pages for your most important services and service regions.<\/p>\n Ideally, your UX should retain very simple navigation, with your target keyword (such as \u201cPlumbers Houston\u201d) and all auxiliary services as secondary or service pages.<\/p>\n These pages could include services, such as:<\/p>\n These should all be located under a general Plumbing Services top-navigation page where users can explore different services, find out pricing, repair specifics, etc.<\/p>\n Another important consideration for plumbers and contractors is whether your business serves a large metro area or different locations.<\/p>\n For example, if you provide plumbing services to most of New York City, you could create regional pages for Manhattan, Brooklyn, and Queens with a list of various services.<\/p>\n Furthermore, if there is enough keyword volume to warrant those pages, you could create regional pages for neighborhoods in New York, such as the Upper East Side, Upper West Side, and SoHo.<\/p>\n These pages may also rank for \u2018near me\u2019 searches in those neighborhoods.<\/p>\n Finally, you could also consider starting a blog<\/a> if you feel it will give you a leg up on the competition.<\/p>\n Blogs provide several benefits for local businesses, including plumbers, such as:<\/p>\n You can also consider sharing DIY and tutorial videos on platforms like YouTube, which link back to your website.<\/p>\n Video content is highly shareable and easy to consume, giving your business much-needed exposure.<\/p>\n While we discussed ways to drive traffic from third-party websites, link building can be an exceptionally useful tool in your arsenal to give your business a leg-up on the competition.<\/p>\n Link building \u2013 whether it\u2019s using rel=follow or nofollow links \u2013 directs qualified traffic to your site and customers to your business.<\/p>\n If you don\u2019t have the money to spend on a tool like Ahrefs<\/a>, here are some free local link building tips<\/a> to help you drive traffic to your website:<\/p>\n These tips will help give your brand exposure, which, in turn, will drive more customers to your business over time.<\/p>\n Online advertising can also be very effective if you want to drive quick exposure and calls to your business.<\/p>\n For example, advertising on Google Ads allows you to bid on the keywords you\u2019re trying to rank for, so your website shows up above the local search pack.<\/p>\n While I suggest enlisting help or taking a course to begin advertising on Google, here are a few helpful tips to help you promote your plumbing business on Google:<\/p>\n In addition, Facebook provides sophisticated audience research tools that allow you to advertise to customers based on demographic information, such as whether they\u2019re a homeowner, over a certain age, or own residential\/commercial real estate.<\/p>\n\n
Local Directories<\/h3>\n
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Build A Social Media Presence<\/h3>\n
Managing Reviews<\/h3>\n
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On-Page SEO Essentials<\/h2>\n
Local Keyword Research<\/h3>\n
![\"conduct](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/07\/local-seo-strategies-for-plumbers-electricians-other-trades-1.png\")
Screenshot from Google Ads, July 2022<\/em><\/span><\/div>\n![\"Building](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/07\/local-seo-strategies-for-plumbers-electricians-other-trades-2.png\")
Screenshot from Google Ads, July 2022<\/em><\/span><\/div>\nMeta Tag Optimization<\/h3>\n
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Local Schema<\/h3>\n
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Mobile Responsiveness<\/h3>\n
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Site Speed Optimization<\/h3>\n
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Creating Consistent NAP<\/h3>\n
Content Essentials<\/h2>\n
Service Pages<\/h3>\n
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Regional Pages<\/h3>\n
Creating A Blog<\/h3>\n
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Link Building Strategies<\/h2>\n
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Digital Advertising<\/h2>\n
![\"online](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/07\/local-seo-strategies-for-plumbers-electricians-other-trades-3.png\")
Screenshot from Google Ads, July 2022<\/em><\/span><\/div>\n\n
Email Marketing<\/h2>\n