{"id":14965,"date":"2022-07-27T11:49:58","date_gmt":"2022-07-27T11:49:58","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/travel-content-strategy-seo\/453218\/"},"modified":"2022-07-27T11:49:58","modified_gmt":"2022-07-27T11:49:58","slug":"travel-content-seo-strategy-how-to-build-links-traffic-conversions-via-sejournal-seo_travel","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=14965","title":{"rendered":"Travel Content SEO Strategy: How To Build Links, Traffic & Conversions via @sejournal, @seo_travel"},"content":{"rendered":"
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The advent of the internet gave travel companies a whole new avenue for exposure.<\/p>\n

Where once you may have had to rely on outdated brochures, grainy photos, or (worst of all) Uncle Gary\u2019s boring slide show about his trip to Bermuda, now anyone can create, curate, and share photos, videos, and stories from their vacation in seconds.<\/p>\n

And while this is great for exposing people to lesser-known attractions and must-see destinations, it has also created massive competition for web traffic.<\/p>\n

You can\u2019t post yet another image of someone propping up the Leaning Tower of Pisa or recreating the cover of Abbey Road and expect to attract visitors.<\/p>\n

To stand out in an over-saturated field, you need to find a way to separate your content from everyone else, drive traffic, and capture the eyeballs of your targets.<\/p>\n

And ad-hoc blog posts just aren\u2019t going to cut it. You need a content strategy<\/a>.<\/p>\n

Not sure what that is? Maybe you have a vague idea but no clue where to get started when it comes to creating one?<\/p>\n

Or just want to brush up on the essentials and polish your existing content strategy? You\u2019re in the right spot.<\/p>\n

In this piece, we\u2019ll dive deep into developing a content plan of attack for your travel business and equip you with the knowledge you need. Let\u2019s get started.<\/p>\n

How To Get Started<\/strong><\/h2>\n

If this is your first time developing a content strategy, the task may seem overwhelming, and you may be unsure where to start.<\/p>\n

Take a deep breath; creating a great travel content strategy is easier than you think.<\/p>\n

The best place to get started is at the beginning. And that means assessing where you currently stand to make the right decisions about what to do next.<\/p>\n

For example, if you\u2019re a small site with no links, starting your content production focused on long posts that target highly competitive keywords probably isn\u2019t the best approach.<\/p>\n

Likewise, if you\u2019re well-established and have a strong link profile, creating content purely for generating links might not be the best investment of your time.<\/p>\n

To decide where your time is best spent, you should decide on your priority.<\/p>\n

Do you want your content to attract new links? Or do you want to focus on driving traffic by ranking for phrases in Google?<\/p>\n

If you\u2019re a brand new site or have a small link profile, I recommend focusing on content for links first.<\/p>\n

If you are well-established and already have a decent link profile, you can probably move straight into creating content for traffic.<\/p>\n

So, how do we approach those two things?<\/p>\n

Strategizing For Links<\/h2>\n

Google\u2019s search algorithm values quality links to your site.<\/p>\n

But what if you\u2019ve just launched your website or been running it for a while, but you don\u2019t have many incoming links? The answer is obvious: You need to acquire some links<\/a>.<\/p>\n

Once you\u2019ve created content that accomplishes this, you can then develop the type of content that generates traffic.<\/p>\n

These two things working in conjunction will give you a much better chance of ranking well and attracting traffic, but more on that later.<\/p>\n

In the meantime, let\u2019s look at some different approaches to creating content that attracts links to your site.<\/p>\n

Make Them Refer To You<\/strong><\/h3>\n

If there is one thing bloggers love, it\u2019s statistics.<\/p>\n

Creating pages on your site that cover key statistics relating to the travel industry is a great way to pick up links over time when journalists or bloggers are looking for sources to reference.<\/p>\n

This might be a list of the key statistics relating to travel in Greece, a page based on family travel numbers, or a list of Southern California\u2019s most popular tourist destinations.<\/p>\n

If you have the stats, someone will need them.<\/p>\n

This isn\u2019t a quick win that will get you lots of links fast, but if you create enough of them, they can build a sterling link profile over time.<\/p>\n

Don\u2019t Forget Your Studies<\/h3>\n

A more immediate way to get links is by researching and creating studies highlighting new findings.<\/p>\n

This is a classic PR play<\/a> that gives you new material to pitch to journalists that can get you coverage and links on top-tier sites.<\/p>\n

If it\u2019s seen by the right people interested in your new findings, you can start seeing the links roll in almost immediately.<\/p>\n

This can be done by small companies on a budget by combining existing datasets to create new results.<\/p>\n

For example, this piece<\/a> we created for a client was featured on Lonely Planet, the Independent, and various other top-tier publications.<\/p>\n

Be A Resource<\/strong><\/h3>\n

Note: This is not creating resource pages!<\/em><\/p>\n

There are lots of quality resource pages out there that list the best articles on a certain topic. To get featured on them, you need a resource worth linking to.<\/p>\n

Fortunately, you can create one and then pitch it!<\/p>\n

There is no one approach for this, though using the quality of the pieces already on the page should be a good guide. This guide<\/a> breaks down one process of creating one.<\/p>\n

In travel, this could be things like pages linking to the best guides about destinations.<\/p>\n

Opportunities can also lie in more niche areas like guides to accessible travel in a particular location. If it\u2019s useful and linkable, it can serve as a resource, which means links.<\/p>\n

Try Your Hand At Podcasting<\/strong><\/h3>\n

Creating a quality podcast worth its salt takes time and effort, but by doing so, you\u2019re creating a truly linkable asset<\/a>.<\/p>\n

A quality podcast, particularly in a unique niche, will help you stand out.<\/p>\n

Not to mention the amount of content out there highlighting \u201cthe best podcasts for XYZ\u201d offers a huge opportunity for picking up natural links.<\/p>\n

Other benefits include:<\/p>\n