{"id":14955,"date":"2022-07-26T13:49:40","date_gmt":"2022-07-26T13:49:40","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/is-seo-dead\/447187\/"},"modified":"2022-07-26T13:49:40","modified_gmt":"2022-07-26T13:49:40","slug":"is-seo-dead-a-fresh-look-at-the-age-old-search-industry-question-via-sejournal-lorenbaker","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=14955","title":{"rendered":"Is SEO Dead? A Fresh Look At The Age-Old Search Industry Question via @sejournal, @lorenbaker"},"content":{"rendered":"
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The march of time is inevitable. And every year, some new technology pounds the nail into the coffin on something older.<\/p>\n

Whether the horse and buggy are replaced by the automobile or the slide rule is replaced by the calculator, everything eventually becomes obsolete.<\/p>\n

And if you listen to the rumors, this time around, it\u2019s search engine optimization. Rest in peace, SEO: 1997-2022.<\/p>\n

There\u2019s just one tiny little problem.<\/p>\n

SEO<\/a> is still alive and kicking. It\u2019s just as relevant today as it has ever been. If anything, it may even be more important.<\/p>\n

Today, 53% of all website traffic<\/a> comes from organic search.<\/p>\n

In fact, the first search result in Google averages 26.9%<\/a> of click-throughs on mobile devices and 32% on desktops.<\/p>\n

And what\u2019s helping Google determine which results belong at the top of search engine results pages (SERPs)? SEO, of course.<\/p>\n

Need more proof? We have more statistics to back it up<\/a>.<\/p>\n

Thanks to consistent updates to the Google search algorithm<\/a>, the entire SEO field is undergoing rapid evolution.<\/p>\n

Completely ignoring the many small changes the search engine\u2019s algorithm has undergone, we\u2019ve seen several major updates in the last decade. Some of the more important ones are:<\/p>\n