Aside from granting creators worldwide a chance to go viral, some users report using TikTok as a viable search engine<\/a> vs. Google.<\/p>\n Creators and brands alike can attract more viewers and keep them captivated with TikTok\u2019s powerful features<\/a>.<\/p>\n Going live on TikTok takes things a step further, as you can neither edit nor script your video in real-time.<\/p>\n It offers a chance to truly connect with your followers.<\/p>\n However, not everyone can go live on TikTok. Your account needs to meet a required number of followers to use the feature.<\/p>\n So, how do you get a live video going?<\/p>\n Whether you\u2019re an individual influencer or part of a social media team for a brand, here\u2019s how to set up your first ever TikTok LIVE with this detailed, step-by-step guide.<\/p>\n Here\u2019s what you need to know.<\/p>\n TikTok LIVE is just as it sounds \u2013 it\u2019s a live video feature that lets you engage in real-time with your audience.<\/p>\n In May 2022, TikTok introduced<\/a> a limited version of LIVE Subscription \u2013 a monthly subscription where fans can show appreciation for their favorite live creators with custom emotes, subscriber badges, and subscriber-only chats.<\/p>\n Additional features will be rolled out gradually worldwide in the next few months as it becomes available to more creators (the offering was initially invite-only).<\/p>\n Before we jump right into it, here are the requirements for TikTok LIVE:<\/p>\n Once you\u2019re eligible, here\u2019s a rundown of the official features to maximize your use of TikTok LIVE.<\/p>\n More features are being added, but here\u2019s what we know so far:<\/p>\n Open the app and tap the create icon (+).<\/p>\n Slide and select LIVE from the bottom of the menu.<\/p>\n Select a cover pic and a title (32 characters) \u2013 make sure it\u2019s eye-catching!<\/p>\n Then tap: \u201cGo LIVE,\u201d which immediately alerts your followers.<\/p>\n Once you\u2019re live, tap on the three dots at the bottom right-hand corner to flip your camera, play with effects, add moderators, and filter comments.<\/p>\n End the livestream by tapping the X on the top left-hand corner of your screen.<\/p>\n That\u2019s it! The steps are pretty simple and intuitive.<\/p>\n Going live might be less edited and more spontaneous, but it\u2019s best to come prepared.<\/p>\n To ensure viewer interest in your first LIVE experience, try looking at the TikTok Insight Tool<\/a> to see how different demographics respond to holidays, industries, and more.<\/p>\n It doesn\u2019t hurt to make sure you know your well-defined audience and how they feel about certain brands and content.<\/p>\n Discovery is where TikTok truly shines; observe how TikTok recommends videos<\/a> for the Following feed, Search results, and Friends tab, and find a way that works for your brand.<\/p>\n The good news is that ads on TikTok tend to be seen as more authentic, fun, and genuine \u2013 so what does not work for, let\u2019s say, Instagram Reels<\/a>, could work here.<\/p>\n There are a lot of creative formats you can play with.<\/p>\n When it comes to livestreaming, best practices always apply. TikTok recommends the following:<\/p>\n Now that you understand how to use TikTok LIVE, you can start leveraging the tool to reach your audience on the platform.<\/p>\n When done right, live content can help you connect on a deeper level with your audience because it lets you provide them with a more spontaneous and immersive experience.<\/p>\n Plus, it often feels more personal.<\/p>\n Observe what the top creators are doing and why they\u2019re relatable to audiences.<\/p>\n Keep in mind that different personalities suit different categories.<\/p>\n See how Instagram Reels<\/a>, Facebook Live<\/a>, and other platforms differ in terms of best practices when it comes to engagement. Deepen your understanding of what works on each platform, and keep adapting your material to better suit each one.<\/p>\n The TikTok platform tends to showcase more personable content, so livestreaming may be your best bet when it comes to busting industry myths, displaying a sense of humor, going behind the scenes, collaborating with influencers, or using trending sound clips that resonate with your target audience.<\/p>\n Lastly, don\u2019t forget to have fun!<\/p>\n More resources:<\/strong><\/p>\n Featured Image: DDimaXX\/Shutterstock<\/em><\/p>\nWhat Is TikTok LIVE?<\/h2>\n
Requirements For Going Live On TikTok<\/h2>\n
\n
![\"scheduling](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/07\/how-to-go-live-on-tiktok-a-step-by-step-guide.png\")
Image from tiktok.com\/creators, July 2022<\/em><\/span><\/div>\nTikTok LIVE: Key Features To Note<\/h3>\n
\n
Here\u2019s How To Set Up And Schedule Your Live<\/h2>\n
![\"go](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/07\/how-to-go-live-on-tiktok-a-step-by-step-guide-1.png\")
Image from tiktok.com\/creators, July 2022<\/em><\/span><\/div>\n![\"TikTok](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/07\/how-to-go-live-on-tiktok-a-step-by-step-guide-2.png\")
Image from tiktok.com\/creators, July 2022<\/em><\/span><\/div>\nPick A Relevant Topic For Your TikTok Live<\/h3>\n
TikTok Live Tips Best Practices\/Tips<\/h2>\n
\n
Takeaways<\/h2>\n
\n