{"id":14943,"date":"2022-07-25T16:02:11","date_gmt":"2022-07-25T16:02:11","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/seo-guide\/how-seo-works-today\/"},"modified":"2022-07-25T16:02:11","modified_gmt":"2022-07-25T16:02:11","slug":"how-does-seo-work-via-sejournal-lorenbaker","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=14943","title":{"rendered":"How Does SEO Work? via @sejournal, @lorenbaker"},"content":{"rendered":"

You may have heard that SEO is essential when you want to increase traffic<\/a> to your website.<\/p>\n

When you are looking to increase the volume of customers coming to your store<\/a>, incoming calls<\/a>, and online orders, you need to be visible in Google Search.<\/p>\n

Optimizing your webpages helps you rank higher and convert more searchers to customers.<\/p>\n

But how does SEO work?<\/p>\n

In this article, you will learn about the process used by marketers to optimize your website for search engines like Google, Bing, Yahoo, and many others<\/a>.<\/p>\n

Let\u2019s start by learning what SEO is all about.<\/p>\n

What Is SEO, Anyway?<\/h2>\n

SEO<\/a> stands for search engine optimization.<\/p>\n

At its core, SEO is the process of making your site rank as highly as possible in Google when someone types in [burrito blanket] (or whatever it is you sell, promote, or talk about).<\/p>\n

The higher your site ranks, the more visible your business is, and the more traffic and sales your business is likely to generate.<\/p>\n

You might be a little lost if you are just getting started in SEO.<\/p>\n

There are many sites, books<\/a>, and guides (we even wrote one here at Search Engine Journal<\/a>) to help you get started. But you might find that many resources offer conflicting information.<\/p>\n

Part of the reason SEO frustrates so many people is that it changes continuously.<\/p>\n

Why? Because when marketers get their teeth into a new \u201cstrategy,\u201d they like to run it into the ground.<\/p>\n

Essentially, we are why we can\u2019t have nice things.<\/p>\n

Also, there\u2019s the fact that Google is constantly updating its algorithm<\/a>.<\/p>\n

SEO is a never-ending battle to get more eyes on your website and convince Google that your site is worth sending searchers to.<\/p>\n

How Does SEO Work? Your Top SEO Questions, Answered<\/h2>\n

So, what matters when it comes to SEO?<\/p>\n