{"id":14941,"date":"2022-07-25T13:50:51","date_gmt":"2022-07-25T13:50:51","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/how-to-learn-local-seo-recommended-skills-reading-courses\/456744\/"},"modified":"2022-07-25T13:50:51","modified_gmt":"2022-07-25T13:50:51","slug":"how-to-learn-local-seo-recommended-skills-reading-courses-via-sejournal-jasonhennessey","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=14941","title":{"rendered":"How To Learn Local SEO: Recommended Skills, Reading & Courses via @sejournal, @jasonhennessey"},"content":{"rendered":"
<\/div>\n

Local SEO is a smart skill set to master, especially if you have a local business.<\/p>\n

All local businesses \u2013 from law firms to restaurants to retail stores to beauty salons \u2013 can benefit from local SEO.<\/p>\n

Why? Because Google is one of the top platforms<\/a> people use to find local businesses.<\/p>\n

Whether you\u2019re doing local SEO for yourself or someone else, here are some easy and free ways to learn local SEO from scratch.<\/p>\n

Learn Local SEO As A Beginner<\/h2>\n

The following steps are just the beginning when it comes to learning local SEO, but it\u2019s always best to start with the basics.<\/p>\n

These are the building blocks from which you will learn and refine your local SEO skills.<\/p>\n

Then, it\u2019s mostly a matter of practice, experience, and patience.<\/p>\n

1. Start With A Website<\/h3>\n

Your website is the primary testing ground for your local SEO strategy.<\/p>\n

Some strategists even start with a basic \u201cburner\u201d website they can afford to \u201cbreak\u201d to test their SEO skills in the beginning.<\/p>\n

Whether you have WordPress, Squarespace, or any other CMS (content management system), you should be able to start optimizing your website according to SEO best practices<\/a>.<\/p>\n

These best practices include:<\/p>\n