{"id":14931,"date":"2022-07-22T16:12:12","date_gmt":"2022-07-22T16:12:12","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/ga4-landing-page-report\/457298\/"},"modified":"2022-07-22T16:12:12","modified_gmt":"2022-07-22T16:12:12","slug":"how-to-build-a-google-analytics-4-landing-page-report-in-less-than-4-minutes-via-sejournal-kaylelarkin","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=14931","title":{"rendered":"How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes via @sejournal, @KayleLarkin"},"content":{"rendered":"

In Universal Analytics (UA), we used to open Behavior reports<\/em> > Site Content<\/em> > Landing Pages<\/em>.<\/p>\n

The UA landing pages report showed us acquisition, behavior, and conversion metrics organized by the landing page visitors used to enter the site.<\/p>\n

You could get more granular by adding segments, secondary dimensions, and advanced filters.<\/p>\n

This data is essential for informing content strategy, prioritizing page optimization, or fine-tuning conversion-rate optimization efforts.<\/p>\n

In Google Analytics 4<\/a> (GA4), a landing page report does not come fresh out of the box \u2013 but it is possible, and if you follow the steps in this article, you\u2019ll only have to do it once.<\/p>\n

How To Create A Landing Page Report In GA4<\/h2>\n

Login to your GA4 account.<\/p>\n

Open Reports<\/em> and select Traffic acquisition<\/em> from the Life cycle Acquisition drop-down menu.<\/p>\n

\"GA4Screenshot from GA4, July 2022<\/em><\/span>\"GA4<\/div>\n

The standard traffic acquisition report dimension is Session default channel grouping<\/em>.<\/p>\n

A dimension is the descriptive attribute of the data. It makes up the rows in your traffic acquisition table and how the data is organized.<\/p>\n

Session default channel grouping<\/em> represents where Google determined your site users came from.<\/p>\n

\"SessionScreenshot from GA4, July 2022<\/em><\/span>\"Session<\/div>\n
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If we click the drop-down arrow, we can choose different ways to organize the same info: where users came from.<\/dt>\n<\/dl>\n<\/div>\n

But, we want to know where they arrived (the landing page) on our site.<\/p>\n

A pencil icon in the top-right corner of your screen indicates you can customize your report.<\/p>\n

\"CustomizeScreenshot from GA4, July 2022<\/em><\/span>\"Customize<\/div>\n

Go ahead and click that pencil icon.<\/p>\n

Hooray! You can now customize your GA4 reports to include just what you care about, and nothing you don\u2019t.<\/p>\n

\"GA4Screenshot from GA4, July 2022<\/em><\/span>\"GA4<\/div>\n

Editing the report will not change how data is collected, so don\u2019t worry about breaking anything.<\/p>\n

Okay, so the standard dimension options in a GA4 traffic acquisition report are based on traffic\u2019s origin. We want to see which page a user entered through.<\/p>\n

Under Report Data<\/em>, click Dimensions<\/em> > Add dimension<\/em> and scroll (in alphabetical order) until you see Landing page<\/em>.<\/p>\n

Click to add Landing page<\/em> to your list of primary dimensions.<\/p>\n

\"AddingScreenshot from GA4, July 2022<\/em><\/span>\"Adding<\/div>\n

If that is all you need and want to do here, click Save<\/em> to add Landing page<\/em> as an option in your drop-down menu for dimensions.<\/p>\n

But I hope you\u2019ll keep reading and learn how to customize a full landing page report, and lock it as a standard report in your main navigation.<\/p>\n

Customizing A GA4 Landing Report<\/h2>\n

Customizing a GA4 landing page report may be helpful so that it mirrors what you\u2019re most familiar with in Universal Analytics (UA).<\/p>\n

Under dimensions, click the three vertical dots to the right of your Landing page<\/em> dimension and select Set as default<\/em>.<\/p>\n

\"GA4Screenshot from GA4, July 2022<\/em><\/span>\"GA4<\/div>\n

Save your progress by clicking the blue Apply<\/em> button in the bottom right-hand corner.<\/p>\n

Click \u201cMetrics\u201d to adjust the data shown in the table columns; it\u2019s the same process as editing dimensions.<\/p>\n

You can click the X<\/em> to remove a metric and click Add metric<\/em> to choose from the list of options.<\/p>\n

\"GA4Screenshot from GA4, July 2022<\/em><\/span>\"GA4<\/div>\n

Drag and drop the metrics to arrange the order in which your table rows display.<\/p>\n

To mimic a UA landing page report, you would choose Sessions, New Users, Engagement Rate, Avg. engagement time, Event count, and Conversions.<\/p>\n

Dimensions and metrics are now set.<\/p>\n

I don\u2019t particularly care to have a bar chart for this report, so I\u2019m going to click the eye icon to the left of the Bar Chart<\/em> to hide it from view.<\/p>\n

\"customizingScreenshot from GA4, July 2022<\/em><\/span>\"customizing<\/div>\n

\u201cSummary cards\u201d are shown on the home page to get a \u201cquick snapshot\u201d of how things are doing from standard reports.<\/p>\n

If you want to add a snapshot of landing pages to your home page, click to create a new card.<\/p>\n

Setting up a summary card is going to be your preference. I like my card preview to show landing page users and event count in a table format.<\/p>\n

\"GA4Screenshot from GA4, July 2022<\/em><\/span>\"GA4<\/div>\n

Save this report as a NEW REPORT.<\/p>\n

Saving as a NEW report is important, because we don\u2019t want to save over the top of our default traffic acquisition report. Instead, we want to create a new report using the traffic acquisition report template.<\/p>\n

Excellent, our landing page report is all set.<\/p>\n

To make this report easy to retrieve, we can add it to our main navigation, which is what I\u2019ll show you next.<\/p>\n

Adding A Landing Page Report To Main Navigation<\/h2>\n

Click on Reports and look at the bottom of the left menu navigation. You\u2019ll see a folder icon titled Library<\/em>.<\/p>\n

\"GA4Screenshot from GA4, July 2022<\/em><\/span>\"GA4<\/div>\n

All your report collections are organized in the Library<\/em> folder, where account administrators can customize the presentation of reports.<\/p>\n

Click Edit collection<\/em> under the Collection > Life Cycle<\/em>.<\/p>\n

\"EditingScreenshot from GA4, July 2022<\/em><\/span>\"Editing<\/div>\n

Drag your new Landing Page<\/em> detail report under Acquisition<\/em> in the left-hand menu. Click Save<\/em> > Save changes as a current collection.<\/p>\n

\"DragScreenshot from GA4, July 2022<\/em><\/span>\"Drag<\/div>\n

You did it!<\/p>\n

You created a landing page report in GA4 that you can easily find under Life Cycle<\/em> > Traffic Acquisition<\/em>.<\/p>\n

\"GA4Screenshot from GA4, July 2022<\/em><\/span>\"GA4<\/div>\n

Quick GA4 Landing Page Step-By-Step<\/h2>\n

Quick step-by-step guide for creating a landing page report in GA4:<\/p>\n