{"id":14929,"date":"2022-07-22T15:30:42","date_gmt":"2022-07-22T15:30:42","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/is-google-losing-steam-in-the-ad-marketplace\/458416\/"},"modified":"2022-07-22T15:30:42","modified_gmt":"2022-07-22T15:30:42","slug":"is-google-losing-steam-in-the-ad-marketplace-via-sejournal-brookeosmundson","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=14929","title":{"rendered":"Is Google Losing Steam In The Ad Marketplace? via @sejournal, @brookeosmundson"},"content":{"rendered":"
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In another turbulent move in the marketplace, Netflix announced it selected Microsoft as its advertising partner and sales partner.<\/span><\/p>\n

Satya Nadella, Chairman & CEO of Microsoft, confirmed this news via Twitter on Tuesday, July 13th.<\/span><\/p>\n

While Microsoft celebrates this triumphant partnership, this is the latest example of Google\u2019s losing battle in the advertising marketplace.<\/span><\/p>\n

A Brief Timeline Of The Marketplace Shift<\/b><\/h2>\n

Just back in February, The Trade Desk initiated the deprecation of Google Open Bidding from its platform.<\/span><\/p>\n

Catherine Patterson, General Manager of Publisher Development at The Trade Desk gave us an official quote on their decision of removing Google Open Bidding.<\/span><\/p>\n