{"id":14891,"date":"2022-07-19T13:50:18","date_gmt":"2022-07-19T13:50:18","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/ppc-advertising-lessons-growth-marketer\/457236\/"},"modified":"2022-07-19T13:50:18","modified_gmt":"2022-07-19T13:50:18","slug":"5-ppc-advertising-lessons-from-a-b2b-growth-marketer-via-sejournal-thecopytrail","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=14891","title":{"rendered":"5 PPC Advertising Lessons From A B2B Growth Marketer via @sejournal, @TheCopyTrail"},"content":{"rendered":"
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As a primarily organic marketer, working for an ad tech brand has been one of the most amazing phases of my career.<\/p>\n

When I joined Optmyzr a little over two years ago, I had no idea I would learn so much about PPC advertising in so little time.<\/p>\n

Between our customers, my colleagues, and the paid search community that\u2019s welcomed me with open arms, I\u2019ve been more involved with PPC during these last two years than the rest of my career put together.<\/p>\n

Like any smart marketer, I\u2019ve been listening attentively and taking notes.<\/p>\n

Between that and managing campaigns of my own, I\u2019ve accumulated a relative wealth of PPC knowledge.<\/p>\n

These are the five most important lessons from my time leading marketing for a bootstrapped PPC ad tech brand.<\/p>\n

1. Treat Your Ad Budget Like Your Investment Budget<\/h2>\n

Walled gardens, monopolies, platforms \u2013 whatever you call them, the different places businesses can advertise aren\u2019t known for playing well together.<\/p>\n

Between low data visibility and shifting controls, true omnichannel advertising is not really a viable approach.<\/p>\n

But, just because each platform\u2019s campaigns are fenced in doesn\u2019t make it a good idea to rely totally or excessively on a single ad platform:<\/p>\n