A great Shopify store is many things:<\/p>\n
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- It looks nice<\/strong>. This means that the information is easy to understand, and your products are showcased with professional photos. This is where a great theme comes into play (more on that later).<\/li>\n
- It navigates well<\/strong>. This means that it\u2019s easy for your website visitors to immediately know where they can find the answers to their questions, where they can contact you if needed, and where and how they can make a purchase.<\/li>\n
- It is set up for SEO<\/strong>. We all know you write for users and not robots, but SEO still matters for a Shopify site. We won\u2019t detail SEO tips in this article, but visit here<\/a> for more information about how to optimize your store for search.<\/li>\n<\/ul>\n
If you\u2019re just getting started, the easiest way to understand what makes a good Shopify store is to see examples of those doing it best.<\/p>\n
This can help inspire how to set up your store and your ecommerce strategy as a whole.<\/p>\n
How many touchpoints until you hope to see a purchase?<\/p>\n
Which pages will you run remarketing ads on?<\/p>\n
What photos are most successful and should be shared on social media?<\/p>\n
These are all aspects of your ecommerce strategy that can start with a great Shopify store.<\/p>\n
Below are some of our favorites and why we love them so much.<\/p>\n
While some of the bigger sites might use a custom Shopify theme (where you can still draw inspiration!), if we could find the Shopify theme used, we added that for you below:<\/p>\n
1. Greyston Bakery<\/h2>\n
![\"greystone](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/07\/10-shopify-store-examples-to-inspire-your-ecommerce-strategy-via-sejournal-jasonjzotara.png\")
Screenshot from Greyston Bakery, July 2022<\/em><\/span><\/div>\nLocated in Southwest Yonkers, New York, this B-Corporation is best known for baking the brownies you enjoy in a Ben & Jerry\u2019s Chocolate Fudge Brownie ice cream.<\/p>\n
The company prides itself on offering personal development tools and professional training to give anyone who works there the best chance of success.<\/p>\n
It accepts all applicants regardless of previous incarceration, homelessness, or drug use.<\/p>\n
A truly inspiring place with an amazing product, this is #1 on our list for a reason.<\/p>\n
We love the use of colors and bold CTA immediately when you arrive on the website.<\/p>\n
The \u201cshop by price\u201d is also a great feature that you don\u2019t see on every ecommerce store, but a quick and easy way to get people to what they want without having them sift through something out of their price range (which can often lead to a bounce<\/a>).<\/p>\n
2. Happy Organics<\/h2>\n
![\"Happy](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/07\/10-shopify-store-examples-to-inspire-your-ecommerce-strategy-via-sejournal-jasonjzotara-1.png\")
Screenshot from Happy Organics, July 2022<\/em><\/span><\/div>\nHappy Organics is a three-generation business of beekeepers.<\/p>\n
First started in Mexico, the company began when the father of the family was diagnosed with cancer, and could no longer tend to the bees.<\/p>\n
So, his children found a way to use this same honey, and infuse it with CBD to improve his pain.<\/p>\n
As it turned out, there was a long list of therapeutic benefits to CBD and honey, which you can read about more on their site.<\/p>\n
As you can see on their site, the words \u201cBundle & Save\u201d are first in the menu.<\/p>\n
This typically draws a visitor\u2019s eye and drives traffic to the page.<\/p>\n
The company likely wants people to visit this particular page because it saves the customer money by bundling and allows Happy Organics to upsell.<\/p>\n
It\u2019s a win-win.<\/p>\n
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- Shopify Theme<\/strong>: Superstore.<\/li>\n<\/ul>\n
3. Bombas<\/h2>\n
![\"Bombas](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/07\/10-shopify-store-examples-to-inspire-your-ecommerce-strategy-via-sejournal-jasonjzotara-2.png\")
Screenshot from Bombas, July 2022<\/em><\/span><\/div>\nAnother classic, Bombas got its start on Shark Tank.<\/p>\n
Despite Shark Daymond John saying he immediately tuned them out and was thinking about the next pitch, the quality of their socks won him over.<\/p>\n
Bombas has since expanded beyond just socks and is currently the most successful company to come out of the show.<\/p>\n
The best part?<\/p>\n
A portion of its proceeds are donated and always have been.<\/p>\n
In terms of its Shopify store, Bombas is dialed.<\/p>\n
It keeps it simple with different categories and doesn\u2019t clutter up the menu with different options.<\/p>\n
If you visit Bombas\u2019 site, you\u2019ll see lots of well-placed CTAs that allow the visitor to clearly understand their options while nudging them to buy (note the \u201cget 20% off\u201d link at the bottom!).<\/p>\n
4. Patagonia<\/h2>\n
![\"Patagonia](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/07\/10-shopify-store-examples-to-inspire-your-ecommerce-strategy-via-sejournal-jasonjzotara-3.png\")
Screenshot from Patagonia, July 2022<\/em><\/span><\/div>\nThis is a company you\u2019ll see on many \u201cbest Shopify sites\u201d because its shop is complicated (it has quite a few products!), but organized beautifully with sections and subsections.<\/p>\n
Not only does Patagonia guarantee everything it makes, but the team focuses on environmental and social responsibility, and pledges 1% of sales to the preservation and restoration of the natural environment.<\/p>\n
As one of the largest outdoor brands, Patagonia does a fabulous job illustrating what makes the company unique and makes it easy to find what you need in just a few clicks.<\/p>\n
5. Cheekbone Beauty<\/h2>\n
![\"Cheekbone](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/07\/10-shopify-store-examples-to-inspire-your-ecommerce-strategy-via-sejournal-jasonjzotara-4.png\")
Screenshot from Cheekbone Beauty, July 2022<\/em><\/span><\/div>\nCheekbone Beauty has a great story, and it makes sure to highlight that right on the homepage of its Shopify store.<\/p>\n
All of the company\u2019s products are vegan and cruelty-free, and it has a commitment to become waste-free by 2023.<\/p>\n
The kicker?<\/p>\n
Not only is Cheekbone\u2019s product sustainable and good for the environment (it uses 85% less plastic than traditional lipstick tubes), but the team donates 10% of their profits each year.<\/p>\n
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- Shopify Theme<\/strong>: Blockshop.<\/li>\n<\/ul>\n
6. Pipcorn<\/h2>\n
![\"Pipcorn](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/07\/10-shopify-store-examples-to-inspire-your-ecommerce-strategy-via-sejournal-jasonjzotara-5.png\")
Screenshot from Pipcorn, July 2022<\/em><\/span><\/div>\nPipcorn\/Pipsnacks is another Shark Tank find.<\/p>\n
After appearing on the show, the brand\u2019s sales increased from $200k to $1.1 million<\/a> and saw 12,000 orders come through \u2013 roughly 11,000 more than it had ever had.<\/p>\n
It\u2019s safe to say Pipcorn kept the momentum going, and it is now one of the top popcorn brands on the market.<\/p>\n
The company reimagined popcorn by using heirloom corn because it is more environmentally sustainable (and also more nutritious).<\/p>\n
One thing we love about this store is the emphasis it puts on the family-owned aspect of the product \u2013 and if you visit Pipcorn\u2019s blog, you\u2019ll see that it also supports other small family-owned businesses.<\/p>\n
- Shopify Theme<\/strong>: Blockshop.<\/li>\n<\/ul>\n
- It navigates well<\/strong>. This means that it\u2019s easy for your website visitors to immediately know where they can find the answers to their questions, where they can contact you if needed, and where and how they can make a purchase.<\/li>\n
![\"Olipop](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/07\/10-shopify-store-examples-to-inspire-your-ecommerce-strategy-via-sejournal-jasonjzotara-6.png\")
![\"Tasty](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/07\/10-shopify-store-examples-to-inspire-your-ecommerce-strategy-via-sejournal-jasonjzotara-7.png\")
![\"Allbirds](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/07\/10-shopify-store-examples-to-inspire-your-ecommerce-strategy-via-sejournal-jasonjzotara-8.png\")
![\"Ruggable](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/07\/10-shopify-store-examples-to-inspire-your-ecommerce-strategy-via-sejournal-jasonjzotara-9.png\")