{"id":14865,"date":"2022-07-15T12:54:19","date_gmt":"2022-07-15T12:54:19","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/twitter-analytics-marketing\/457287\/"},"modified":"2022-07-15T12:54:19","modified_gmt":"2022-07-15T12:54:19","slug":"twitter-analytics-uncover-the-best-twitter-marketing-insights-via-sejournal-kristileilani","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=14865","title":{"rendered":"Twitter Analytics \u2013 Uncover The Best Twitter Marketing Insights via @sejournal, @kristileilani"},"content":{"rendered":"
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Do you need insight into your Twitter engagement?<\/p>\n

Twitter Analytics allows you to dive into the data behind your top Tweets, audience growth, and conversations.<\/p>\n

Continue reading to find out how to access Twitter Analytics and what insights you can use to improve your Twitter marketing<\/a>.<\/p>\n

How To Access Twitter Analytics<\/h2>\n

There are a few ways to access Twitter Analytics for your account. The first is to visit https:\/\/analytics.twitter.com<\/a> in your web browser.<\/p>\n

This will take you to your Twitter Analytics Home Screen or ask you to sign in to your Twitter account.<\/p>\n

Alternatively, if you use Twitter Ads, you will find a menu option to access Twitter Analytics from the top navigation menu in Twitter Ads Manager<\/a>.<\/p>\n

Note that Twitter Analytics only begins collecting data when you first sign in, hence the sooner you sign in, the more historical data will be available to you.<\/p>\n

How To Use Twitter Analytics<\/h2>\n

There are three main sections of your Twitter Analytics data \u2013 the Account Home, Tweet Activity, and Videos.<\/p>\n

Review Your 28-Day Summary & Monthly Highlights In Account Home<\/h3>\n

In the Account Home, Twitter provides a summary of your Twitter account activity.<\/p>\n

Starting at the top of your Account Home, you will see a summary of the following metrics for the past 28 days.<\/p>\n