{"id":14825,"date":"2022-07-11T13:51:03","date_gmt":"2022-07-11T13:51:03","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/social-media-marketing-strategies-hotels\/456949\/"},"modified":"2022-07-11T13:51:03","modified_gmt":"2022-07-11T13:51:03","slug":"10-of-the-best-social-media-marketing-strategies-for-hotels-via-sejournal-seo_travel","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=14825","title":{"rendered":"10 Of The Best Social Media Marketing Strategies For Hotels via @sejournal, @seo_travel"},"content":{"rendered":"
<\/div>\n

There once was a time when searching for a hotel would begin by browsing the internet, clicking through comparison websites<\/a>, or maybe even seeking recommendations from print or television adverts.<\/p>\n

Not anymore.<\/p>\n

Plenty of customers nowadays look to social media when it comes to picking a place to stay.<\/p>\n

Whether customers are seeking suggestions from trusted influencers, following travel accounts that share wanderlust-inducing content, or just looking for a brand name they\u2019ve seen before \u2013 platforms like Instagram, YouTube, Facebook, and even Pinterest are popular sources of inspiration.<\/p>\n

Establishing a presence on social media<\/a> is crucial for hotels that want to remain relevant and attract younger customer demographics, especially those in locations where competition is fierce.<\/p>\n

A hotel\u2019s online presence is a significant part of what makes it a desirable place to stay, so developing an effective social media strategy should be a priority for brands that want to grow their customer base and gain recognition in the industry.<\/p>\n

Whether you\u2019re just starting out with social media marketing or looking for new ways to expand your approach, here are the ten best ideas to include in your strategy.<\/p>\n

1. Show Your Face(s)<\/h2>\n

One of the biggest benefits of social media<\/a> is that it allows you to show a much more personal side of your brand. It\u2019s even more impactful if you put a face, or multiple faces, to the name of your hotel.<\/p>\n

Instead of a very business-oriented online presence, showing real people in your photos and videos will help your followers<\/a> to develop what feels like a human connection, strengthening their relationship with your brand.<\/p>\n

Featuring content with your employees speaking directly to the audience (or the camera) will enhance the effect and provide engaging content to watch.<\/p>\n

By featuring employees on your social media channels, your hotel instantly appears more \u201chuman.\u201d<\/p>\n

Potential customers get an idea of who they will be interacting with and the hotel\u2019s atmosphere if they visit, which can help to plant the idea of making a booking more firmly in their mind by allowing them to imagine a stay.<\/p>\n

2. Utilize Short Form Video<\/h2>\n

Social media users have short attention spans.<\/p>\n

Given the vast amount of content available \u2013 from all kinds of brands \u2013 your hotel needs to ensure that what you\u2019re sharing gets noticed.<\/p>\n

Short-form video is perhaps the most popular content format at the moment, particularly with the rise of social media platforms like TikTok<\/a>.<\/p>\n

You can create and share videos on Instagram as \u201cReels\u201d<\/a> as well, or even put short clips on Facebook, your website, or in email marketing material to reach a wider audience with this incredibly engaging content.<\/p>\n

You can do a lot with short-form video, from hopping on viral trends to conducting mico interviews with staff and customers.<\/p>\n

This format works particularly well if you\u2019re hoping to inspire potential customers to visit your hotel or the destination where you\u2019re based. Creating short montages with music that captures a mood or an experience can tap into your audience\u2019s desire to travel or book a night away.<\/p>\n

3. Partner With Influencers<\/h2>\n

Influencer marketing<\/a> is a fantastic approach for hotels looking to improve their social media marketing strategy.<\/p>\n

Not only can it help generate new content, but it also widens your reach to potential new customers and can help improve your brand image by association.<\/p>\n

Hotels have many options to choose from when developing an influencer marketing strategy.<\/p>\n

For example, you could:<\/p>\n