{"id":14823,"date":"2022-07-11T12:49:37","date_gmt":"2022-07-11T12:49:37","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/google-may-core-update-impact\/456886\/"},"modified":"2022-07-11T12:49:37","modified_gmt":"2022-07-11T12:49:37","slug":"googles-may-2022-core-update-whats-the-impact-so-far-via-sejournal-kaylelarkin","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=14823","title":{"rendered":"Google\u2019s May 2022 Core Update: What\u2019s the Impact So Far? via @sejournal, @KayleLarkin"},"content":{"rendered":"

Google releases one or two changes to its algorithms daily; most of them are not noticeable.<\/p>\n

And a few times a year, Google will officially announce a \u201ccore update.\u201d<\/p>\n

A core update refers to broad changes to Google\u2019s algorithm and systems that cause notable fluctuations in search results.<\/p>\n

This article is an up-to-date summary of the impact of the May 2022 core update on industries, search queries, and the search result page.<\/p>\n

Winners and losers are analyzed to provide additional insights and links to help your website recover from the impact of these changes.<\/p>\n

Core Update Terminology<\/h2>\n

No one knows the exact nature of core updates unless Google tells us, as it has in the past with the Speed update<\/a> or Freshness update<\/a>.<\/p>\n

To analyze the impact a Google core update has on organic search results, we can look at two things: visibility and volatility.<\/p>\n

Visibility tells us the organic presence of a domain in Google\u2019s search results.<\/p>\n

When the visibility metric increases, a site ranks for more high-volume keywords likely to attract clicks.<\/p>\n

Conversely, a decreasing visibility metric means that the domain is losing keywords.<\/p>\n

How much the visibility metric increases or decreases is known as \u201cvolatility.\u201d<\/p>\n

We can tell when core updates affect a website because the visibility metric drastically increases or decreases during a defined period that aligns with Google\u2019s announcement.<\/p>\n

With these two terms in mind, let\u2019s view Semrush Sensor data and the Sistrix visibility index to see what we can learn about the May Core Update 2022.<\/p>\n

Industries Affected<\/h2>\n

Marketers discussed huge swings and drops in traffic across sites early in the roll-out.<\/p>\n

Semrush sensor data showed that the May 2022 update was mild compared to the last core update in November 2021.<\/p>\n

\"SemrushSemrush, June 2022.<\/span>\"Semrush<\/div>\n

Mordy Oberstein<\/a>, Head of SEO branding at Wix, reviewed Semrush Sensor data on June 01 and did not find any indicators that the May 2022 update targeted specific industries.<\/p>\n

I asked Oberstein what fluctuations would indicate that an update targeted a specific niche, and he replied that he doesn\u2019t think Google targets particular verticals; that it\u2019s not a hard number, but rather, a consistent trend across types of content within that vertical.<\/p>\n

Oberstein recommends that people look at what is happening at the page level, \u201c\u2026because you wouldn\u2019t really be able to diagnose what was happening until you looked at a specific (keyword) ranking shift.\u201d<\/p>\n

Search Queries Affected<\/h2>\n

During a Wix webinar, Marcus Tober<\/a>, Founder of Searchmetrics, broke down rank volatility by keyword intent using Semrush sensor data.<\/p>\n

Keyword intent can be split into four main categories:<\/p>\n