{"id":14791,"date":"2022-07-06T13:54:30","date_gmt":"2022-07-06T13:54:30","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/seo-maintenance-checklist\/452281\/"},"modified":"2022-07-06T13:54:30","modified_gmt":"2022-07-06T13:54:30","slug":"seo-maintenance-a-checklist-for-essential-year-round-tasks-via-sejournal-coreydmorris","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=14791","title":{"rendered":"SEO Maintenance: A Checklist For Essential Year-Round Tasks via @sejournal, @coreydmorris"},"content":{"rendered":"
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SEO is a big discipline. Without structure and planning, a lot of time and dollars can be wasted or used inefficiently.<\/p>\n

A lot of SEO activities are started and never completed.<\/p>\n

Couple that with the fact that SEO is never \u201cdone,\u201d and it can be hard to start, finish, and stay on track with prioritized strategic and tactical elements that have a chance to make a real impact.<\/p>\n

By breaking SEO down into daily, monthly, quarterly, and annual milestones and process-driven tactics, you can build the right level of planning to keep it on track and efficient.<\/p>\n

These activities should be tied to goals and a larger strategy, but offer a great framework for how to make sure SEO is well planned and structured on an annual basis.<\/p>\n

Daily<\/h2>\n

Educate Yourself<\/h3>\n

Staying up to date on industry news is a critical aspect of SEO that must be built into any maintenance or ongoing management plan.<\/p>\n

This ranges from the mission-critical alerts and updates the search engines announce themselves to keeping tabs on SEO best practices<\/a> and breaking news<\/a> from sources like Search Engine Journal.<\/p>\n

Big shifts in the industry are hard to miss.<\/p>\n

But smaller, more subtle changes can become magnified when you miss them or best practices become outdated.<\/p>\n

Don\u2019t fall behind or deploy outdated tactics<\/a>!<\/p>\n

Know Your Current Metrics<\/h3>\n

Monitoring your key SEO performance metrics<\/a> in real-time, or at least once per day, is especially necessary for brands and companies that rely on ecommerce transactions or lead volume to feed a sales team.<\/p>\n

Knowing how your website is performing in search through top-level metrics is important for recognizing any red flags. These could include:<\/p>\n