{"id":14775,"date":"2022-07-05T11:50:18","date_gmt":"2022-07-05T11:50:18","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/b2b-linkedin-campaign-tips\/456161\/"},"modified":"2022-07-05T11:50:18","modified_gmt":"2022-07-05T11:50:18","slug":"5-pro-tips-to-improve-your-b2b-linkedin-marketing-campaigns-via-sejournal-closedloop","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=14775","title":{"rendered":"5 Pro Tips To Improve Your B2B LinkedIn Marketing Campaigns via @sejournal, @closedloop"},"content":{"rendered":"

When it comes to B2B marketing, LinkedIn is the place to be.<\/p>\n

And with good reason.<\/p>\n

Between the more \u201cprofessional\u201d nature of the platform and its deep business targeting capabilities (at least compared to Facebook<\/a>), LinkedIn is a useful tool for marketing to a specific B2B audience.<\/p>\n

One of the things that I love about social media marketing is that the barrier to entry is relatively low.<\/p>\n

Launching your first campaign on a platform like LinkedIn doesn\u2019t require an advanced degree or 10+ years of experience.<\/p>\n

In fact, if you\u2019re looking for an excellent how-to guide for how to get started with LinkedIn advertising, look no further than this beginner\u2019s guide<\/a>.<\/p>\n

This will lay a great foundation for more advanced tips I\u2019ll share in this article.<\/p>\n

Yes, it is true that you can get a LinkedIn campaign off the ground with a little preparation and a few Google searches here and there.<\/p>\n

However, taking a campaign from active to A-grade takes serious effort.<\/p>\n

Marketers need to understand how the platform works and how to conduct tests to optimize results.<\/p>\n

Whether you\u2019re a novice or an experienced social marketer, these tips will help you better harness the potential of B2B LinkedIn marketing campaigns.<\/p>\n

1. Make Use Of LinkedIn Campaign Groups<\/h2>\n

If you\u2019re new to LinkedIn, or more familiar with Facebook, one of the first things you\u2019ll notice is that LinkedIn has a more simplified campaign structure.<\/p>\n

In LinkedIn, your objective, targeting, optimization, budget \u2013 and just about everything except for ad creative \u2013 are controlled at the campaign level.<\/p>\n

In order to change any of those elements, you\u2019ll need a separate campaign.<\/p>\n

You\u2019ll also need a new campaign if you want to try different types<\/strong> of ads, like single images or carousels.<\/p>\n

This can become hard to manage if you have various campaigns doing essentially the same thing, but with different audiences, budgets, or creative types.<\/p>\n

LinkedIn added Campaign Groups<\/span><\/a> a few years ago in order to improve organization on the platform, but utilization is still relatively low.<\/p>\n

If you want a well-oiled campaign structure, or don\u2019t want to hunt around for specific variants, you should learn how to use Campaign Groups.<\/p>\n

Campaign Groups are exactly what the name implies: groups of LinkedIn campaigns.<\/p>\n

They sit on top of the organizational structure and can be set to run at specific times with specific budgets, or always on with no set spending limits.<\/p>\n

LinkedIn marketers should consider using Campaign Groups to improve the organization of their specific marketing initiatives.<\/p>\n

For example: If you\u2019re a B2B marketer running campaigns with different end goals like brand awareness video views, whitepaper downloads, and demo requests, try using a separate Campaign Group for each initiative.<\/p>\n

Not only will this keep your structure cleaner and more organized, but you can also apply specific overall budgets and run times to those campaigns as a group.<\/p>\n

2. Laser Target With Company Matched Audiences<\/h2>\n

A powerful tool for LinkedIn marketers is the ability to create specific target audiences, including segments like job title, seniority, industry, etc.<\/p>\n

LinkedIn can also be ideal for targeting employees of specific target accounts you\u2019d like to do business with.<\/p>\n

This means you could get your content in front of all of the decision-makers of a particular company you want to work with \u2013 it\u2019s every salesperson\u2019s dream!<\/p>\n

And it\u2019s surprisingly easy to do on LinkedIn.<\/p>\n

Simply, navigate to the Plan<\/em> (compass icon) and click on the Audience<\/em> section.<\/p>\n

Under Create audience<\/em>, select the Upload a list Company\/Contact<\/em> button.<\/p>\n

\"matched<\/p>\n

\"matched <\/p>\n

This will allow you to create two types of \u201cMatched Audiences<\/a>\u201d based on contact information or company profiles.<\/p>\n