{"id":14757,"date":"2022-06-30T18:21:28","date_gmt":"2022-06-30T18:21:28","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/inflations-impact-on-ad-spend-detailed-in-merkle-report\/456115\/"},"modified":"2022-06-30T18:21:28","modified_gmt":"2022-06-30T18:21:28","slug":"inflations-impact-on-ad-spend-detailed-in-merkle-report-via-sejournal-brookeosmundson","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=14757","title":{"rendered":"Inflation\u2019s Impact On Ad Spend Detailed In Merkle Report via @sejournal, @brookeosmundson"},"content":{"rendered":"
<\/div>\n

The leading technology and data-driven customer experience company, Merkle, released its quarterly Performance Media Report last week.<\/p>\n

Research from the past quarter shows valuable insights into marketers\u2019 priorities, challenges, and performance.<\/p>\n

With over 57% of respondents indicating an increase in paid search spend YoY, these findings are especially crucial as we face economic challenges and uncertainty.<\/p>\n

I sat down with Matt Mierzejewski, SVP of Search at Merkle, where he provided his take on some of the most glaring stats from the Performance Report.<\/p>\n

Prioritizing Privacy And Measurement<\/h2>\n

From the Merkle report, 45% of respondents stated that getting accurate reporting in the face of privacy regulations is a top priority in measurement.<\/p>\n

Many companies are likely in the same boat but may not know where to start.<\/p>\n

Mierzejewski states: \u201cBrands are big on cross-device measurement. Apple disrupted the measurement game. Many companies are looking to build their data warehouses for multiple reasons:\u201d<\/p>\n