{"id":14502,"date":"2022-06-27T23:19:28","date_gmt":"2022-06-27T23:19:28","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/two-more-dsps-remove-google-open-bidding\/455540\/"},"modified":"2022-06-27T23:19:28","modified_gmt":"2022-06-27T23:19:28","slug":"two-more-dsps-remove-google-open-bidding-via-sejournal-brookeosmundson","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=14502","title":{"rendered":"Two More DSPs Remove Google Open Bidding via @sejournal, @brookeosmundson"},"content":{"rendered":"
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The programmatic arms race against Google continues.<\/p>\n

Two additional demand-side platforms (DSPs) have removed Google Open Bidding supply for advertisers.<\/p>\n

Yahoo and Amobee followed suit of The Trade Desk, the first to initiate the deprecation of Google Open Bidding from its platform in February.<\/p>\n

So, what exactly does this mean for advertisers? Let\u2019s dive into the motivations and implications of these decisions.<\/p>\n

Why Remove Google Open Bidding?<\/b><\/h2>\n

While some may be quick to believe that removing Open Bidding is a direct blow to Google, experts say that may not be the case.<\/p>\n

DSPs have multiple motivations to remove Google Open Bidding on their platform. These include (but are not limited to):<\/p>\n