{"id":14488,"date":"2022-06-27T21:39:28","date_gmt":"2022-06-27T21:39:28","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/tiktok-attribution-manager\/455961\/"},"modified":"2022-06-27T21:39:28","modified_gmt":"2022-06-27T21:39:28","slug":"tiktok-advertisers-can-now-set-custom-attribution-windows-via-sejournal-mattgsouthern","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=14488","title":{"rendered":"TikTok Advertisers Can Now Set Custom Attribution Windows via @sejournal, @MattGSouthern"},"content":{"rendered":"
<\/div>\n

Marketers running ads on TikTok can now optimize their campaigns with flexible attribution windows ranging from one day to 28 days.<\/p>\n

An \u2018attribution window\u2019 refers to the time it takes for a customer to take action after an ad is clicked or viewed.<\/p>\n

Some conversions happen immediately, while others require multiple touch points before a customer is convinced to make a purchase.<\/p>\n

A customizable attribution window allows marketers to optimize campaigns for their individual goals.<\/p>\n

One business may only want to measure clicks that lead directly to sales, in which case a one-day attribution window is most appropriate.<\/p>\n

Another business may expect their customers to think about the purchase for several days before converting, in which case a seven-day attribution window is more suitable.<\/p>\n

With TikTok Attribution Manager, you can select a specific time period to measure success for both click-through attribution (CTA) and view-through attribution (VTA). Here\u2019s how it works.<\/p>\n

TikTok Attribution Manager<\/h2>\n

TikTok Attribution Manager is a new tool that lives inside TikTok Ads Manager under the Assets menu.<\/p>\n

For web and app campaigns, the CTA window can range from one day to 28 days, while VTA can be up to seven days.<\/p>\n

Advertisers can select from the following options:<\/p>\n