{"id":14003,"date":"2022-06-24T05:09:30","date_gmt":"2022-06-24T05:09:30","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/public-data-seo-strategy-bright-data-spa\/454134\/"},"modified":"2022-06-24T05:09:30","modified_gmt":"2022-06-24T05:09:30","slug":"how-public-web-data-helps-small-business-seo-strategies-via-sejournal-bright_data","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=14003","title":{"rendered":"How Public Web Data Helps Small Business SEO Strategies via @sejournal, @bright_data"},"content":{"rendered":"

This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor\u2019s own.<\/em><\/p>\n

SEO is a never-ending battle that has everyone vying for the top spot, both literally and figuratively.<\/p>\n

The competition between marketing teams across the world has changed the way consumers seek out and buy products and services.<\/p>\n

SEO has also changed the overall marketing strategies of small and large businesses alike.<\/p>\n

But the search engine tides tend to veer and change direction constantly, especially when it comes to keywords, backlinks, and popularized content.<\/p>\n

These changes present constant challenges, even to industry veterans.<\/p>\n

Good news is on the horizon.<\/p>\n

There is a transformation underway to provide increased clarity to the SEO picture.<\/p>\n

That transformation can be accessed through public web data.<\/p>\n

What Is Public Web Data?<\/h2>\n

Public web data is any information that is publicly available online.<\/p>\n

This can be easily collected, then used to establish a marketing dataset that informs a successful strategy.<\/p>\n

For example, a new company in the field of Customer Relationship Management (CRM) may want to collect web data that informs them on:<\/p>\n