{"id":13946,"date":"2022-06-17T10:09:42","date_gmt":"2022-06-17T10:09:42","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/could-tiktok-be-a-search-engine-for-many-users-it-already-is\/452871\/"},"modified":"2022-06-17T10:09:42","modified_gmt":"2022-06-17T10:09:42","slug":"could-tiktok-be-a-search-engine-for-many-users-it-already-is-via-sejournal-mattgsouthern","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=13946","title":{"rendered":"Could TikTok Be A Search Engine? For Many Users, It Already Is via @sejournal, @MattGSouthern"},"content":{"rendered":"
<\/div>\n

TikTok was spotted testing a new search feature, raising questions about its viability as a search engine.<\/p>\n

Interestingly, many people already use it as one.<\/p>\n

According to a screenshot shared on Twitter, TikTok is starting to show suggested search terms when viewing a video\u2019s comment section.<\/p>\n

\n

TikTok showing \u201csearch\u201d above comments. Depending on the topic @MattNavarra<\/a> pic.twitter.com\/EKAUNQfvCq<\/a><\/p>\n

\u2014 Jonah Manzano (@jonah_manzano) June 1, 2022<\/a><\/p>\n<\/blockquote>\n

To learn more about this feature, I explored Twitter to see if anyone else was talking about it.<\/p>\n

Ultimately, I wanted to answer the question: \u2018What if people started using TikTok as a search engine?<\/strong>\u2018<\/p>\n

Instead, I discovered a whole segment of people treating TikTok as a search provider, with some even preferring it over Google.<\/p>\n

The question quickly turned from \u2018what if<\/strong>\u201d to \u2018what now?<\/strong>\u2018<\/p>\n

We\u2019re past the point of questioning whether TikTok has potential as a search platform. The users decide, and increasingly turn to TikTok for their information needs.<\/p>\n

But what are the implications for digital marketers?<\/p>\n

\u2018TikTok Is Proving To Be A Better Search Engine Than Google\u2019<\/h2>\n

The above heading is a quote from a viral tweet from last month.<\/p>\n

\n

I\u2019m not even joking but TikTok is proving to be a better search engine than Google these days<\/p>\n

\u2014 KA (@ikeko__) May 30, 2022<\/a><\/p>\n<\/blockquote>\n

It\u2019s unclear whether the tweet received over 110K likes and 14K retweets due to the audacious comparison between TikTok and Google, or because people agree with the statement.<\/p>\n

The replies and quote tweets suggest it\u2019s a combination of both. Here\u2019s a look at what people are saying.<\/p>\n

Why Are People Using TikTok As A Search Engine?<\/h3>\n

The growing use of TikTok as a search engine stems from several factors:<\/p>\n