{"id":13936,"date":"2022-06-16T11:51:22","date_gmt":"2022-06-16T11:51:22","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/seo-analyst-skills-salaries-jobs\/453518\/"},"modified":"2022-06-16T11:51:22","modified_gmt":"2022-06-16T11:51:22","slug":"so-you-want-to-be-an-seo-analyst-skills-salaries-job-prospects-via-sejournal-krisjonescom","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=13936","title":{"rendered":"So You Want To Be An SEO Analyst: Skills, Salaries, & Job Prospects via @sejournal, @krisjonescom"},"content":{"rendered":"
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Of all the roles available in the world of digital marketing, the SEO analyst is one of the most demanding.<\/p>\n

When you\u2019re an SEO analyst<\/a>, you are the one your company or clients look to for collecting and organizing the data around their websites\u2019 performance, interpreting what it all means for them in their market niches, and recommending the strategies that will help them achieve business goals.<\/p>\n

It\u2019s a huge undertaking, and so SEO analysts need to possess a fully developed skill set in multiple areas to succeed.<\/p>\n

Fortunately, due to the technical nature of the job and the skills required to perform it, SEO analyst roles are generally well compensated in the U.S., and the need for them in 2022 is quite strong.<\/p>\n

What Is An SEO Analyst?<\/h2>\n

When you research the different roles in SEO, you find that people often seem to confuse the positions of SEO specialist and SEO analyst.<\/p>\n

While the two are related and actually quite close to each other, think of the SEO analyst role as one that goes beyond the specialist by taking things up to a higher level.<\/p>\n

While the SEO specialist is in the weeds \u2013 so to speak, doing the work, implementing title tags and H1s, adding structured data to product pages, and uploading new content \u2013 the SEO analyst is looking at the bigger picture.<\/p>\n

Analysts study the numbers \u2013 the hard data \u2013 and interpret what it means for how the website is currently performing and where improvement is needed.<\/p>\n

It\u2019s fair to say that, as an analyst, your job is to do exactly what your title says: to analyze websites for their SEO quality.<\/p>\n

Analysts first look at the website as a whole and see if there is anything visible from a UX standpoint that they think could use improvements.<\/p>\n

It could be an ineffective or missing CTA, missed internal linking opportunities, convoluted main navigation, or unoptimized title tags.<\/p>\n

SEO analysts also want to see if there are any new pages or sections that the website could benefit from, including service, location, product, blog, FAQ, or testimonial pages.<\/p>\n

Perhaps most importantly, SEO analysts crawl the entire site to look for any technical issues that can\u2019t be efficiently seen with the eye.<\/p>\n

They use numerous SEO tools<\/a> \u2013 including Screaming Frog, Semrush, and Google Search Console \u2013 to look for issues relating to broken pages, redirects, meta data, load time, and structured data, etc.<\/p>\n

Google PageSpeed Insights and GTmetrix are then used to review page-speed issues, and then Ahrefs to study broken backlink opportunities.<\/p>\n

While the SEO analyst is doing all this, they are also heavily involved in performing keyword and competitor research to see what keywords the website could either hone in on or start targeting to increase its opportunity to appear for relevant queries above its competitors.<\/p>\n

As important as the analysis part of the job is, though, the recommendation portion is where things follow through.<\/p>\n

SEO analysts have to be able to take all that data \u2013 all those keyword volumes, and intents, all those SEO elements that they\u2019ve pored over for days or weeks \u2013 and translate it into real-life recommendations and strategies for their employer or their portfolio of clients.<\/p>\n

Once that\u2019s done, though, the client would implement the strategies from the SEO analyst and ideally begin reaping the rewards over the ensuing months.<\/p>\n

Essential Skills Of An SEO Analyst<\/h2>\n

I\u2019m really not trying to be funny here, but, to be an SEO analyst, you need to possess a mind that leans toward\u2026the analytical.<\/p>\n

It isn\u2019t enough to learn and understand what makes a good website<\/a> and use various SEO tools to perform research.<\/p>\n

An effective SEO analyst has to be able to approach a website with a logical, meticulously investigative mindset.<\/p>\n

Soft skills can always be taught, but learning a soft skill is more of a personal-growth activity that lacks definable milestones.<\/p>\n

As a result, it can be difficult for a non-analytical person to turn around and become analytical at the level required of an SEO analyst.<\/p>\n

With all that said, here are the essential skills of an SEO analyst, broken down into hard and soft skills:<\/p>\n

Hard Skills<\/h3>\n