{"id":13906,"date":"2022-06-14T12:49:30","date_gmt":"2022-06-14T12:49:30","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/sem-growth-marketing\/416934\/"},"modified":"2022-06-14T12:49:30","modified_gmt":"2022-06-14T12:49:30","slug":"6-sem-best-practices-growth-marketers-need-to-master-via-sejournal-john_a_lee","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=13906","title":{"rendered":"6 SEM Best Practices Growth Marketers Need To Master via @sejournal, @john_a_lee"},"content":{"rendered":"
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Growth marketing and growth hacking are terms you hear loosely thrown around.<\/p>\n

There are even job titles and functions that specialize in \u201cgrowth hacking.\u201d<\/p>\n

But, what does growth marketing actually mean?<\/p>\n

Simply put, growth marketing is finding and driving the right customers to your business. These are the people who are most likely to purchase from your brand \u2013 whether they\u2019re at the top of the funnel<\/a> or the bottom of the funnel.<\/p>\n

So, what\u2019s the key to growth marketing in today\u2019s world?<\/p>\n

Three words: search engine marketing (SEM).<\/p>\n

Not to be confused with just PPC or SEO<\/a>, search marketing has proven time and time again to produce successful results.<\/p>\n

SEM is not a short-term effort: it\u2019s an ongoing strategy to drive more qualified customers to conversion in the long term.<\/p>\n

Below are six best practices for winning at SEM in today\u2019s market.<\/p>\n

1. Deliver Value Across The Decision Journey<\/h2>\n

As the behavior of your fragmented customers evolves, your growth marketing plan should as well.<\/p>\n

Who are the customers behind all those clicks?<\/p>\n

Research from Microsoft Ads allows us to better understand the five distinct stages of purchase intent<\/a> all customers share:<\/p>\n