{"id":13870,"date":"2022-06-10T12:49:48","date_gmt":"2022-06-10T12:49:48","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/link-building-real-estate\/453265\/"},"modified":"2022-06-10T12:49:48","modified_gmt":"2022-06-10T12:49:48","slug":"real-estate-link-building-4-of-the-best-tactics-via-sejournal-brianfr07823616","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=13870","title":{"rendered":"Real Estate Link Building: 4 Of The Best Tactics via @sejournal, @BrianFr07823616"},"content":{"rendered":"
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The real estate market is more competitive than ever. And smart realtors need a way to stand out from the crowd.<\/p>\n

But, the days of throwing up a billboard with a picture of your smiling face and waiting for the leads to come rolling in are over.<\/p>\n

Like everything else, real estate has gone digital.<\/p>\n

Did you know 97% of home buyers<\/a> start the process with a Google search?<\/p>\n

It\u2019s true. Long before they\u2019ve made the decision to contact a realtor, they\u2019re browsing available houses in the area, checking prices, taking virtual tours \u2013 and checking out real estate agencies.<\/p>\n

That\u2019s why it\u2019s of utmost importance to have a strong web presence.<\/p>\n

But that means more than just having a Facebook profile \u2013 you need a real estate website that will stand out from the background noise and land you new clients.<\/p>\n

And that starts with getting your site ranked highly by search engines.<\/p>\n

But how do you do that?<\/p>\n

One of the best ways to improve your position on search engine results pages (SERPs) is by building quality inbound links<\/a>.<\/p>\n

These incoming links, which are also known as backlinks, signal to search engines<\/a> how important and reliable the content on your site is.<\/p>\n

And the higher you\u2019re rated in these categories, the higher you\u2019ll be ranked in search engine results.<\/p>\n

Right now, you\u2019re probably saying, \u201cBut wait, I\u2019m a real estate agent, not a search engine optimization specialist. I don\u2019t know the first thing about building links!\u201d<\/p>\n

Relax, you\u2019re in the right place.<\/p>\n

In this piece, we\u2019ll show you four proven ways you can earn quality backlinks.<\/p>\n

Challenges The Real Estate Industry Faces With Backlinks<\/h2>\n

Before we get started on the ways you can create inbound links, we need to address some of the specific challenges of link building in this industry.<\/p>\n

The Market Is Overcrowded<\/h3>\n

You don\u2019t need to be told how stiff the competition<\/a> in the industry is. But that just makes it even more important that you generate good backlinks.<\/p>\n

You\u2019re competing with giant conglomerates \u2013 Keller Williams, RE\/MAX, Berkshire Hathaway; the average local real estate agent is competing with massive nationwide firms to land clients.<\/p>\n

Finding good linking sites is difficult.<\/p>\n

When you\u2019re soliciting inbound links, the quality of the linking site is important.<\/p>\n

Researching<\/a> these sites can be time-consuming and building a relationship to earn links can be frustrating.<\/p>\n

Metrics Can Be Misleading<\/h3>\n

It\u2019s a simple fact, not all backlinks are created equal.<\/p>\n

As someone who\u2019s not an SEO professional, you may assume any incoming link is a good one.<\/p>\n

Or, you may think that a link from an unrelated site with great traffic is superior to a less-trafficked, but related site. It\u2019s not.<\/p>\n

Local Search Is Crucial<\/h3>\n

General SEO is good, but most of your valuable leads are going to be searching for local search<\/a> terms like [houses near me]. Your backlink strategy should address this.<\/p>\n

Now that we have all that out of the way, let\u2019s dive into the four tactics you can use to generate links, improve your website\u2019s visibility, and hopefully, land more deals.<\/p>\n

1. Network, Network, Network<\/h2>\n

The real estate game is all about relationships. It\u2019s about who you know, as much as what you know, or even what\u2019s on the market. Link building is the same.<\/p>\n

The Goal:<\/strong> Leverage your local network to get good incoming links.<\/p>\n

The entire industry is built on collaboration.<\/p>\n

From working with other agents to transfer property on a sale to meetings with groups like the local chamber, no one achieves real estate success on their own.<\/p>\n

And since you\u2019ve got the network, why not use it for backlinks?<\/p>\n

Reach out to your local sources and build relationships with blogs and websites in the industry and in your area.<\/p>\n

The websites and blogs of other real estate agents are a great source of links but don\u2019t forget about business associations, social groups, and even churches in your neighborhood.<\/p>\n

Getting them to link to your content may only take a polite, well-worded (and short) email.<\/p>\n

By securing these valuable local links, you\u2019ll improve your visibility in local searches.<\/p>\n

And just as importantly, you\u2019ll be able to capitalize on these geo-targeted links<\/a> at the expense of non-local competitors.<\/p>\n

Target Audience:<\/strong> Homeowners and homebuyers.<\/p>\n

Don\u2019t think backlinks from your network are just for search engines.<\/p>\n

On the contrary, when someone links to your content, they\u2019re sending a very strong message that they believe and trust in what you\u2019re doing \u2013 something that\u2019s not lost on homeowners and homebuyers.<\/p>\n

And the more they see links pointing to your website, the greater name recognition you\u2019ll achieve. Both of those mean one important thing: more clients.<\/p>\n

2. Create Geo-Targeted Content<\/h2>\n

Are you starting to grasp the importance of location-based targeting when it comes to building links and driving traffic to your website?<\/p>\n

The Goal:<\/strong> Boost your exposure.<\/p>\n

In the last section, we talked about the importance of building your local network.<\/p>\n

In this one, we\u2019ll talk about the importance of creating the type of content<\/a> that will get the eyes of people in your community on your website.<\/p>\n

Geo-targeted content could be about a new listing, a new trend in real estate (e.g., the growing popularity of a revitalized neighborhood) or even social life in the area.<\/p>\n

A blog post on the 10 best cocktail bars in your city is sure to garner attention, even from people who aren\u2019t actively looking to buy or sell a home.<\/p>\n

But when they are, guess who will be top of mind?<\/p>\n

This type of content serves as a resource for web searchers and will likely result in a link to your post on the websites and social media accounts of the places you mention.<\/p>\n

Target Audience:<\/strong> Influencers who can bring you traffic.<\/p>\n

The only limits to creating geo-targeted content are the limits of your imagination.<\/p>\n

Create content that has value for people in your area, and it will be picked up, shared, and linked to.<\/p>\n

3. Build Your Network With Testimonials And Reviews<\/h2>\n

Nothing convinces the general public about a company\u2019s legitimacy like testimonials and reviews<\/a>.<\/p>\n

But in this case, you\u2019re not soliciting them to build your own reputation \u2013 you\u2019re giving them out.<\/p>\n

The Goal:<\/strong> Expand your network by engaging with other businesses.<\/p>\n

A quick and powerful way to build links to your realty website is by offering testimonials to other businesses.<\/p>\n

Do you have a favorable opinion of your appraiser? Or a favorite dry cleaner? Maybe you love your email marketing program? Give them a positive review on Google, Yelp, and other platforms. And be sure to include a link to your own site in your profile.<\/p>\n

And in addition to establishing your authority and providing a boost to your own business, they\u2019ll also cultivate goodwill with the businesses you\u2019re reviewing.<\/p>\n

And once you\u2019ve established that positive relationship, most companies will be only too happy to provide you with a backlink.<\/p>\n

Target Audience:<\/strong> Other businesses in your community.<\/p>\n

Make a list of all the businesses you use, whether it\u2019s online tools or local service providers.<\/p>\n

Leave them testimonials on review sites. Then send them an email linking to the review and asking for a backlink. More often than not, they\u2019ll agree.<\/p>\n

4. Post On Forums<\/h2>\n

Buying or selling a home can be stressful and confusing for the people involved.<\/p>\n

And, many of these buyers and sellers will turn to forums like Reddit<\/a>, Quora<\/a>, and local sites seeking answers to their questions. That\u2019s where you come in.<\/p>\n

The Goal:<\/strong> Establish yourself as a real estate authority.<\/p>\n

It\u2019s not enough to just promote your business on forum sites.<\/p>\n

In fact, if you do nothing but self-promote, it\u2019s likely to have a negative impact on your reputation there, especially in communities like Reddit, where users vote on the quality of content.<\/p>\n

Instead, you need to provide valuable information and be genuinely helpful.<\/p>\n

Help people find solutions to their problems and establish your credentials before you start using these communities for link building.<\/p>\n

Put links only where they feel natural and follow guidelines. Once you\u2019ve created a reputation as an expert, your links will be more appreciated and more likely to get clicks.<\/p>\n

Target Audience:<\/strong> Homebuyers and sellers.<\/p>\n

Takeaways<\/h2>\n

Don\u2019t be put off by the idea of building backlinks for your real estate business. It may sound daunting, but there are lots of ways to do it. And this article is just a start.<\/p>\n

In addition to the four tactics listed here, there are many other ways to solicit backlinks. For example, you could try:<\/p>\n