{"id":13834,"date":"2022-06-09T13:45:33","date_gmt":"2022-06-09T13:45:33","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/email-to-boost-organic-traffic\/452891\/"},"modified":"2022-06-09T13:45:33","modified_gmt":"2022-06-09T13:45:33","slug":"7-ways-to-use-email-to-boost-organic-traffic-via-sejournal-brentcsutoras","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=13834","title":{"rendered":"7 Ways To Use Email To Boost Organic Traffic via @sejournal, @brentcsutoras"},"content":{"rendered":"
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It\u2019s the bread and butter of your career, but possibly also the bane of your existence.<\/p>\n

Calling to targets like a siren\u2019s song, whether they\u2019re in the office down the hall or on a beach vacation across the world, it\u2019s nearly inescapable. And, the modern world couldn\u2019t function without it.<\/p>\n

Of course, we\u2019re talking about email marketing.<\/p>\n

Typically a softer sell than other types of marketing, it offers incredible ROI, returning on average $36 for every dollar spent<\/a>.<\/p>\n

But, what is it exactly?<\/p>\n

According to Wikipedia<\/a>, email marketing is \u201cthe act of sending a commercial message, typically to a group of people, using email.<\/p>\n

In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.\u201d<\/p>\n

For digital marketers, this means primarily one thing: directing recipients to a website, either for more information, to make a purchase, or to perform some other action.<\/p>\n

In other words, traffic is the name of the game.<\/p>\n

But, can you really use email marketing to boost your organic traffic? Of course!<\/p>\n

A key part of search engine optimization (SEO<\/a>) is off-page factors, including social media shares and backlinks<\/a>.<\/p>\n

High-quality traffic will also affect how your site is ranked by Google and other search engines.<\/p>\n

And, one way to encourage all of these is through effective email marketing.<\/p>\n

So, let\u2019s look at the $10,000 question: HOW<\/em> do you use email marketing to drive traffic?<\/p>\n

Here are seven ways you can increase visits to your website:<\/p>\n

1. Target With Accuracy<\/h2>\n

Bounce rate<\/a> \u2013 it\u2019s a dirty word in online marketing.<\/p>\n

And while there is such a thing as email bounce rate (that is, emails that were returned by the recipient\u2019s server), what really matters to digital marketers is website bounce rate, i.e., the percentage of visitors who leave your site without taking action.<\/p>\n

This is where email marketing can really shine. Whether you\u2019ve bought your list or compiled it on your own, you should be equipped with some basic information about your audience, which will allow you to run highly targeted campaigns.<\/p>\n

To improve traffic, your email campaign should go to people who are genuinely interested in your content, whether because they\u2019ve expressed some interest in the past or your content can help solve a current pain point.<\/p>\n

These types of visitors are likely to spend a longer time on your website, which signals to search engines that your website is a good resource. Google will recognize your site\u2019s authority and increase your ranking accordingly.<\/p>\n

2. Understand User Intent<\/h2>\n

Why are your email targets opening your messages? Because you\u2019re offering them something of value and they see some relevancy in what you\u2019ve sent them. (Or maybe you just write the world\u2019s best subject lines.<\/a>)<\/p>\n

There are three main types of user intent<\/a> and email marketing can be used for all of them:<\/p>\n