The importance of CWV extends beyond its being a ranking factor. It helps optimize a site for speed, which is known to influence factors such as conversions and earnings<\/a>.<\/p>\n Website server speed influences how fast pages are served and how many of them can be served at the same time.<\/p>\n It\u2019s one of the few conversion- and sales-related variables that can be easily controlled.<\/p>\n Shared hosts can have hundreds or even thousands of websites all competing for the same limited resources.<\/p>\n While shared is fine to begin with, be ready to scale up to a faster host as soon as the site gains traction and begins to succeed.<\/p>\n In some cases, 500 error response messages<\/a> are an indication that the server is running out of resources, and it\u2019s time to upgrade.<\/p>\n Managed WordPress hosting can be somewhat restrictive of what plugins are allowed to be installed.<\/p>\n But the trade-off is that, because resource-hogging or unnecessary plugins are not an issue, there is more server power available for everyone.<\/p>\n There are many flavors of web hosting \u2013 from Shared and Shared Premium to VPS, Cloud, and Dedicated.<\/p>\n There is almost always someone who can say something nice about any given web host and someone else to say something negative.<\/p>\n Sometimes, it can boil down to matching what you are prepared to pay with the level of server control you are able to handle.<\/p>\n If you don\u2019t know anything about server management then something with a simple control panel is the best approach.<\/p>\n People want lots of quality content<\/a>, and they want it all the time. The more content that is published on a daily schedule, the better.<\/p>\n It\u2019s tempting to publish a large group of content and then say the website is done.<\/p>\n For many kinds of sites, especially one that publishes articles, a website is never done.<\/p>\n There is no \u201cset it and forget it\u201d in terms of content.<\/p>\n What that means is that the path to success is created with a constant creation of more content, always more and as often as possible.<\/p>\n It\u2019s not really about generating content that\u2019s ten times better than the competition, either.<\/p>\n It\u2019s simply about generating quality content on a regular basis and doing the best that you can do to provide readers with what you believe they want.<\/p>\n The path to success is almost always through publishing as much quality content as possible.<\/p>\n If Google isn\u2019t indexing your pages<\/a>, that may mean there\u2019s something wrong with your content and\/or the entire website.<\/p>\n The Search Console Index Coverage Report<\/a> provides the data on indexed pages, including discovered but not indexed pages.<\/p>\n If you find that your content is regularly not getting indexed, then this is an opportunity for improvement.<\/p>\n This isn\u2019t a matter of bad luck, and it\u2019s not necessarily a technical issue that\u2019s easily fixed.<\/p>\n Content problems can be hard to identify because it\u2019s difficult to see one\u2019s own content objectively.<\/p>\n Search Console shows how often your site appeared in the search results for a variety of keyword phrases. In Google Search Console, this data point is called impressions<\/a>.<\/p>\n It\u2019s tempting to open up the Search Console to check out which keywords are performing best and bask in the warmth and sunshine of a job well done.<\/p>\n But that\u2019s a waste of time.<\/p>\n Lower ranked keyword phrases are where your time is best spent. Always focus on your lower keywords because this is where the areas to improve can be found.<\/p>\n Some of these opportunities are quick wins, meaning that improving rankings for these phrases is relatively easy.<\/p>\n For other more competitive phrases, it may be that there\u2019s nothing wrong with the content except that it needs more links.<\/p>\n Excessive scrolling is a user experience data point<\/a> provided by Microsoft Clarity.<\/p>\n Clarity is a free user experience analytics program that is low impact and GDPR compliant. It comes with machine learning that can alert publishers with problems, and provides a variety of metrics that show user behavior on a site.<\/p>\n Content is your most important ranking factor<\/a>.<\/p>\n The excessive scrolling metric is a flag signaling that improvements to content are needed.<\/p>\n Anything that improves your content is helpful for SEO.<\/p>\n Reading Behavior<\/a> is another Microsoft Clarity data point.<\/p>\n This metric shows how many readers are engaged and how many abandon the webpage at the headline.<\/p>\n Pages with an abnormally high abandonment rate need improvement.<\/p>\n The Reading Behavior data point shows you which pages need improvement. This is valuable information.<\/p>\n The way Microsoft Clarity points out content that needs improvement is like employing a junior SEO to work full time creating site audits on a budget of free.<\/p>\n The Scroll Data Microsoft Clarity metric<\/a> is very important because it reveals how far down webpage users are scrolling.<\/p>\n Identifying where on a webpage visitors are abandoning a page can help debug a technical issue or maybe a problem with the content itself.<\/p>\n It\u2019s easy to drop the ball and roll out a website with unoptimized meta description or title tags.<\/p>\n Duplicate or missing title tags and meta descriptions are especially bad and surprisingly common on websites.<\/p>\n Screaming Frog provides the Missing\/Duplicate Meta Description and Title Tag data point<\/a>.<\/p>\n There\u2019s a free version of Screaming Frog that crawls about 500 pages. So, if you\u2019re just starting out, then give Screaming Frog a try.<\/p>\n This is a data point related to speed. Mobile data bandwidth can be barely usable.<\/p>\n Even if a site is served on a fast web host, large images are going to pile up like cars on a one-lane freeway exit ramp when they reach a site visitor\u2019s mobile browser.<\/p>\n Image size is one of the easiest things to control, yet one of the variables that many sites ignore when optimizing.<\/p>\n According to HTTP Archive data<\/a>, for a one-year period between 2021 and 2022, the median average of images per page is 751 KB for the top 1 million websites.<\/p>\n The amount of images per page for the same period of time for WordPress sites<\/a> is a whopping 1,116.0 KB \u2013 that\u2019s over a megabyte of images per page!<\/p>\n How big should your image sizes be? As small as you can possibly make them.<\/p>\n Just remember these tips:<\/strong><\/p>\n An easy way to shrink images is by serving images in the new WebP format<\/a>.<\/p>\n Screaming Frog provides image size data<\/a> for every image on your site. The tool is configurable to flag whatever target size you consider reasonable.<\/p>\n While backlinks are very much one of the most important ranking factors, in today\u2019s search algorithms it\u2019s not necessarily the deciding ranking factor.<\/p>\n Search algorithms increasingly use links as part of a ranking algorithm to produce a set of candidate pages to list in the search results.<\/p>\n But, another layer of relevance can be applied that re-ranks the search results for things like relevance, user intent, geolocation, and user expectations, to name a few reasons.<\/p>\n The use of a modification factor or a modification engine is not new<\/a> \u2013 it\u2019s been around for at least 10 years.<\/p>\n2. Server Speed<\/h2>\n
3. Publishing Frequency<\/h2>\n
4. Number Of Indexed Pages<\/h2>\n
Examples Of Content Problems:<\/h3>\n
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5. Search Console Impressions<\/h2>\n
6. Excessive Scrolling<\/h2>\n
7. Reading Behavior<\/h2>\n
8. Scroll Data<\/h2>\n
9. Missing Or Duplicate Meta Data<\/h2>\n
10. Image Size<\/h2>\n
![\"Median](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/05\/12-essential-seo-data-points-for-any-website-via-sejournal-martinibuster.png\")
Screenshot from HTTP Archive, May 2022<\/em><\/span><\/div>\n\n
11. Backlinks<\/h2>\n