Whether it\u2019s on Google Ads<\/a> or Microsoft Ads<\/a>, ad extensions can help maximize your visibility in the search results and improve ad performance.<\/p>\n Ad extensions also allow for additional or more detailed messaging that doesn\u2019t fit in the base ad copy, even with the new RSA format.<\/p>\n Don\u2019t miss this opportunity.<\/p>\n Explore four PPC ad extensions<\/a> you should be using today.<\/p>\n Image extensions are available worldwide.<\/p>\n Consumer\u2019s visual experience when browsing products and services online have become more critical in recent years.<\/p>\n Image extensions help to create a more visually appealing search ad to engage with potential customers.<\/p>\n These extensions enhance the relevance of your search ad by including images of your products or services in the ad.<\/p>\n Image extensions appear on both desktop devices and mobile devices.<\/p>\n These images are not banner ads and need to follow requirements<\/a> in terms of content, quality, etc.<\/p>\n You select images to upload to be served along with ad text.<\/p>\n Another option is to use Dynamic image extensions which select the most relevant images from your ad\u2019s landing page and insert them into your ad.<\/p>\n Once you\u2019ve opted into this feature, images from the landing pages will be included as ad extensions in your campaigns.<\/p>\n To begin using dynamic image extensions, navigate to the Extensions tab of your account and click on Add dynamic image extensions<\/em>.<\/p>\n No images, no problem!<\/p>\n You can create image extensions using stock images<\/a>.<\/p>\n Now, you can select from a range of stock images provided by Google. Navigate to the Image Options<\/em> drop-down menu and select Stock Images<\/em>.<\/p>\n After that, choose the image that you think is most relevant to your ad.<\/p>\n Structured Snippets are the \u201cno brainer\u201d of ad extensions.<\/p>\n They list specific aspects of your product or service.<\/p>\n It is one of the simplest ad extensions to create because there is a predefined \u201cheader\u201d for values and you don\u2019t need landing pages because they don\u2019t link to the website.<\/p>\n Each snippets extension has a \u201cheading\u201d such as:<\/p>\n After selecting the header, enter the values \u2013 such as \u201cfree WiFi\u201d or \u201cpool\u201d for amenities.<\/p>\n These extensions show frequently on both platforms.<\/p>\n Here\u2019s an example of a company\u2019s brand:<\/span><\/p>\n This simple ad extension can add value by giving the searcher more information and differentiating your ad from competitors who are not using this extension.<\/p>\n Price extensions are a great alternative for advertisers that don\u2019t have product feeds and can benefit from showcasing products and services with price points.<\/p>\n Price extensions are presented in the search results below the main ad text and can be useful in attracting greater attention to the ad as well as driving to deeper content on the advertiser\u2019s website.<\/p>\n A minimum of three and up to eight items, or cards, can be added per price extension.<\/p>\n A searcher can then scroll through and click on items individually to view.<\/p>\n Similar to the structured snippets, Google has predefined types of price extensions:<\/p>\n Each card has a header and description of 25 characters each, appearing above and below the price.<\/p>\n The advertiser also has the opportunity to use a price qualifier.<\/p>\n This is designed for products or services that don\u2019t have one set price point, so \u201cfrom\u201d, \u201cup to\u201d, and \u201caverage.\u201d<\/p>\n For example: \u201cMonday Dinner Specials from $35.\u201d<\/p>\n These extensions can be added to the account, campaign, or ad group level.<\/p>\n Adding to the ad group level is a great place for more detailed items to be tailored to a subgroup.<\/p>\n For example: \u201cEuropean vacations\u201d vs. \u201cFrench vacations.\u201d<\/p>\n These ad extensions can also be scheduled for a start and end date, along with custom hourly scheduling.<\/p>\n Do I hear a seasonal promotion<\/a> coming on with price extensions?<\/p>\n I think so.<\/p>\n1. Image Extensions<\/h2>\n
![\"google](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/05\/4-impactful-ppc-ad-extensions-you-need-to-try-out-via-sejournal-lisarockssem.png\")
Image from Google Ads, May 2022<\/em><\/span><\/div>\n2. Structured Snippets<\/h2>\n
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![\"google](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/05\/4-impactful-ppc-ad-extensions-you-need-to-try-out-via-sejournal-lisarockssem-1.png\")
Image from Google Ads, May 2022<\/em><\/span><\/div>\n3. Price Extensions<\/h2>\n
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4. Call Extensions<\/h2>\n
![\"google](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/05\/4-impactful-ppc-ad-extensions-you-need-to-try-out-via-sejournal-lisarockssem-2.png\")