{"id":13684,"date":"2022-05-25T14:02:24","date_gmt":"2022-05-25T14:02:24","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/natural-backlinks-statistics\/449457\/"},"modified":"2022-05-25T14:02:24","modified_gmt":"2022-05-25T14:02:24","slug":"how-to-use-statistics-content-to-attract-high-quality-backlinks-via-sejournal-adrianakstein","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=13684","title":{"rendered":"How To Use Statistics Content To Attract High Quality Backlinks via @sejournal, @adrianakstein"},"content":{"rendered":"

Imagine you wake up at 8 a.m. bright-eyed and bushy-tailed, slurp down your first caffeine boost for the day, and sit down to do some cold but needed backlink outreach.<\/p>\n

You\u2019ve tried desperately for months, like a 5th-grade school girl crushing hard, to catch the attention of numerous link-worthy websites \u2013 only to get gut-wrenchingly turned down.<\/p>\n

Ugh.<\/p>\n

It\u2019s too much effort for little return.<\/p>\n

You\u2019re at your wit\u2019s end.<\/p>\n

You\u2019ve even forked over chunks of change for guest posts. And that hasn\u2019t worked out so well either.<\/p>\n

You know that the most organic way to scale is to create quality links, but how do you gain backlinks naturally<\/a>?<\/p>\n

Here\u2019s my hot take: Use statistics content to generate natural backlinks by offering a great resource page for content creators.<\/p>\n

This simple tactic sets you up for success and saves you plenty of time in the long run.<\/p>\n

Let\u2019s now take a look at how this works.<\/p>\n

Why Should I Create Statistics Content As A Link Building Tactic?<\/h2>\n

As you already know, getting backlinks from cold email outreach can feel like finding a needle in a haystack.<\/p>\n

Your email goes into their spam. They read it but don\u2019t respond or respond months later and then ghost you.<\/p>\n

Either way, it\u2019s time-consuming and frustrating.<\/p>\n

To make things even trickier, guest posts can eat up a lot of your marketing budget.<\/p>\n

Content creation takes multiple people (writer, editor, designer, strategist) and time to truly be done well.<\/p>\n

You want to make sure all content you create counts.<\/p>\n

By focusing on educating your audience and crafting \u201cless-salesy\u201d content, you\u2019ll set yourself up for success by attracting your ideal audience and seamlessly building links.<\/p>\n

In return, when you cultivate more organic backlinks<\/a>, your Domain Authority increases \u2013 slingshotting you toward page one of Google (hello, more sales!)<\/p>\n

Quick note for the naysayers<\/strong>: As an SEO expert, I believe a metric like Domain Authority (though not Google confirmed) directly impacts SEO success.<\/p>\n

Now back to the nitty-gritty: Getting natural backlinks with statistics content.<\/p>\n

It Positions Your Brand As A Thought Leader<\/h3>\n

Mindfully crafting content with valid statistics for your consumer base, product, or industry is a simple way to position your brand as a thought leader.<\/p>\n

When done correctly, others will look to you to provide solid, trustworthy data, creating sharing opportunities.<\/p>\n

Now, at this point, I\u2019d like to emphasize that gathering data doesn\u2019t mean chewing up different stats from around the internet and spewing them back out again.<\/p>\n

The data you choose to share should be as original as possible and directly relate to what you do as a business.<\/p>\n

Although these types of posts can be more challenging to create since you\u2019ll need to morph into your detective data-gathering mode, they are incredible assets for improving your website and your brand\u2019s authoritativeness.<\/p>\n

Content Creators Are Already Looking For It<\/h3>\n

Statistics are often used as a primary source of information, meaning they\u2019re sought by content creators (journalists, marketers, bloggers, data analysts, market researchers, etc.) all the time.<\/p>\n

With the rise of fake news, the responsibility to share trustworthy content is greater than ever, specifically for those with a larger following.<\/p>\n

For this reason, creators are serious about sharing statistics that are accurate and transparent.<\/p>\n

That\u2019s why content creators actively seek brands like yours to help provide important statistics to back up their own content.<\/p>\n

Content creators in your industry will likely refer to your content as their credible source.<\/p>\n

It Gets Shared More Often<\/h3>\n

Simply put, people like numbers.<\/p>\n

They want something tangible to grasp because data can back up ideas.<\/p>\n

That is why content with statistics gets shared much more on both social media and blog platforms.<\/p>\n

In fact, this works so well that it\u2019s the center of a typical data-driven PR strategy.<\/p>\n

Either way, it\u2019ll help your social presence and backlink situation.<\/p>\n

Talk about a win-win!<\/p>\n

You Can Rank For It<\/h3>\n

Think about the creators in your industry.<\/p>\n

What would they type into a search engine to find statistics?<\/p>\n

If you\u2019re in the beauty industry, maybe, \u201cbeauty statistics 2022.\u201d<\/p>\n

If you\u2019re in the tech industry, possibly, \u201cnew tech statistics May 2022.\u201d<\/p>\n

Do you catch my drift?<\/p>\n

Once you\u2019ve put yourself in a creator\u2019s shoes, you can use a keyword that\u2019ll generate backlinks and rank organically.<\/p>\n

And the more you rank, the more backlinks you\u2019ll generate because you\u2019ll get more clicks from the SERPs, meaning more organic traffic.<\/p>\n

It should always be your main goal to create topics with keywords that have search volume.<\/p>\n

In essence, you create an automated backlink accumulation machine (as long as those statistics stay timely and relevant).<\/p>\n

Now you\u2019re at the edge of your seat, wondering, \u201cHow can I take action on this?\u201d<\/p>\n

Buckle in. Here we go!<\/p>\n

How To Build Natural Backlinks Using Statistics Content<\/h2>\n

For those who\u2019d like a quick visual summary of the next section, take a look below:<\/p>\n

\"Infographic:<\/p>\n

\"Infographic:<\/p>\n

Learn What Your Audience Is Looking For<\/h3>\n

It all starts with your people because there wouldn\u2019t be a need to create content in the first place without them.<\/p>\n

What types of content is your audience seeking?<\/p>\n

What statistics would help them achieve their goals?<\/p>\n

How can you help your audience inform their audience?<\/p>\n

Look at this example:<\/p>\n

If a newspaper had an audience of American sports fans, they might be interested in the number of gold medals the U.S. has received over the years in the Olympics.<\/p>\n

This type of statistic may interest journalists writing about their forecast of the upcoming Olympics winners based on past results.<\/p>\n

Think of this scenario like this: If you have reliable data related to sports, then your content might be used as the next source in CNN Sports.<\/p>\n

Here\u2019s another scenario: Startups may consider cities with the most entrepreneurs and how this number has grown over the years.<\/p>\n

This data could help them decide where to relocate for the most optimal chance for success.<\/p>\n

Sounds like a topic with credible research that might show up in a magazine like Entrepreneur.com, right?<\/p>\n

Now you\u2019ve got the idea!<\/p>\n

Quick tip<\/strong>: To dive deeper into your audience\u2019s interests, you can use a tool like BuzzSumo for the initial content research<\/a>.<\/p>\n

Become Your Own Authoritative Source<\/h3>\n

Instead of digging for data from others, make your own!<\/p>\n

That\u2019s how you become known for something as a brand. And if you\u2019re worried you don\u2019t have a huge amount of data, your content just needs to have a big enough sample to be relevant.<\/p>\n

So remember, quality over quantity!<\/p>\n

To determine how you can become your own source, ask yourself the following questions:<\/p>\n