{"id":13624,"date":"2022-05-19T12:59:32","date_gmt":"2022-05-19T12:59:32","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/youtube-videos-help-ukraine\/445248\/"},"modified":"2022-05-19T12:59:32","modified_gmt":"2022-05-19T12:59:32","slug":"how-to-optimize-youtube-videos-to-help-ukraine-via-sejournal-gregjarboe","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=13624","title":{"rendered":"How To Optimize YouTube Videos To Help Ukraine via @sejournal, @gregjarboe"},"content":{"rendered":"

Back on Feb. 11, 2022, the marketing team at SE Ranking, then located in Kyiv, Ukraine, invited me to give an online presentation about my Search Engine Journal article entitled, \u201cVideo SEO: 10 Steps to Optimizing Videos for Search and Discovery<\/a>.\u201d<\/p>\n

I quickly accepted.<\/p>\n

I didn\u2019t hear back from them for several days, and I learned later from Svetlana Shchehel<\/a>, an editor at SE Ranking and fellow SEJ contributor:<\/p>\n

\n

\u201cSome of us have spent days on the road striving to bring our families to a safer place. Some are still in Kyiv and other cities of Ukraine, trying to do their daily routine to the sounds of air raid sirens.<\/p>\n

All of us feel scared and devastated, but also hopeful and strong.\u201d<\/p>\n<\/blockquote>\n

That\u2019s when I decided to go beyond presenting a PowerPoint version of my Search Engine Journal article.<\/p>\n

And that\u2019s why I opened my presentation<\/a> at their webinar on April 14 with a snapshot of \u201cThe real price of war.\u201d<\/p>\n

I said, \u201cUkrainians are a big part of the SE Ranking team. Tatiana Perebeinis, the chief accountant of SE Ranking, and her two children, Mykyta, 18, and Alisa, 9, along with a church volunteer helping them, Anatoly Berezhnyi, 26, were killed on Sunday, March 6<\/a>, crossing the concrete remnants of a damaged bridge in their town of Irpin, to evacuate to Kyiv.\u201d<\/p>\n

Now, as I said then, I can\u2019t help Ukraine produce more YouTube videos that people in Europe will watch and share.<\/p>\n

But I can teach you how to optimize videos that tell the truth about the war, so they are discovered when people conduct relevant searches on YouTube, the world\u2019s second-largest search engine.<\/p>\n

Here\u2019s a quick reference, and we\u2019ll dig in below.<\/p>\n

\"How<\/p>\n

\"How<\/p>\n

How YouTube\u2019s Algorithm Works<\/h2>\n

YouTube\u2019s algorithm tries to match each viewer to the videos they are most likely to watch and enjoy.<\/p>\n

With more than 500 hours of video content uploaded every minute, this is quite a challenge.<\/p>\n

YouTube\u2019s search and discovery systems tackle this Herculean task by paying attention to viewers instead of videos.<\/p>\n

YouTube\u2019s algorithm \u201cfollows the audience\u201d by paying attention to things like:<\/p>\n