{"id":13616,"date":"2022-05-19T06:59:34","date_gmt":"2022-05-19T06:59:34","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/5-unbeatable-types-of-infographic-free-tools-to-create-them\/27010\/"},"modified":"2022-05-19T06:59:34","modified_gmt":"2022-05-19T06:59:34","slug":"8-engaging-infographic-types-how-to-create-them-5-free-tools-via-sejournal-brentcsutoras","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=13616","title":{"rendered":"8 Engaging Infographic Types & How To Create Them (+ 5 Free Tools) via @sejournal, @brentcsutoras"},"content":{"rendered":"
<\/div>\n

If done correctly, infographics are a great visual to grab the readers\u2019 attention while effectively communicating key points you want them to focus on within your content.<\/p>\n

There are numerous benefits to incorporating infographics<\/a> that can help your marketing strategy and build brand authority.<\/p>\n

First, it incentivizes readers to stop and focus on the information through its well-planned design highlighting key data.<\/p>\n

It can also play a storytelling role and guide readers through a new process or viewpoint leading to your call to action.<\/p>\n

A recent study shows that 57% of B2B marketers<\/a> are incorporating infographics and charts into their marketing content.<\/p>\n

Not only are infographics great ways to inform readers or persuade them, but they are easier to share across social media to help reach your target audience.<\/p>\n

Generally, people like to take in bite-sized information, and this is a creative way to accomplish that.<\/p>\n

Infographics are useful throughout many forms of marketing content, such as blog posts, webpages, landing pages, emails, and lead generators.<\/p>\n

Anatomy Of An Infographic<\/h2>\n

Now that you know why they are so important for marketing, we\u2019ll break down the different components of infographics, the valuable and effective types of infographics out there, and some free tools you can use to create them.<\/p>\n

Eye-Catching Title And Subheadings<\/h3>\n

So, for the main parts of a compelling infographic, first, you have to select the topic you want to discuss.<\/p>\n

Then, you can lay out the main topic and subtopics with their corresponding title and subheadings.<\/p>\n

It\u2019s crucial they are well thought out and descriptive, so you can quickly get across to your reader what you\u2019re trying to present to them.<\/p>\n

Background And Research<\/h3>\n

Next, you\u2019ll need to brainstorm and gather background information or conduct research for your topic. This is a crucial part of the process since it\u2019s the foundation of your infographic.<\/p>\n

Make sure you\u2019re pulling the right information to highlight for your infographic. This could include statistics, data, or important facts for the intention and retention of information for your post.<\/p>\n

This data<\/a> can come from internal information such as customer data or research you\u2019ve already conducted, as well as quotes from thought leaders, industry experts, or any credible sources you find along your research journey. Just make sure to verify your sources.<\/p>\n

Layout And Design<\/h3>\n

After you have all the information you need, you can select what you\u2019d like to use and begin the layout and design. Make sure to include attention-grabbing graphics, images, or icons.<\/p>\n

Graphics are helpful and aesthetically pleasing elements to enhance your infographics.<\/p>\n

It\u2019s vital to ensure that the theme is consistent, not just throughout the infographic\u2019s layout but also within your chosen information.<\/p>\n

Also, make sure you keep your brand elements in mind when designing your infographic.<\/p>\n

Now, we\u2019ll dive into some best practices for designing an infographic and then run through the different types of infographics that can help make your data shine.<\/p>\n

Best Practices For Designing Infographics<\/h2>\n

Below are some valuable aspects to keep in mind when designing an infographic<\/a>:<\/p>\n