{"id":13613,"date":"2022-05-19T05:23:33","date_gmt":"2022-05-19T05:23:33","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/youtube-adds-new-way-to-make-money-with-gifted-memberships\/450466\/"},"modified":"2022-05-19T05:23:33","modified_gmt":"2022-05-19T05:23:33","slug":"youtube-adds-new-way-to-make-money-with-gifted-memberships-via-sejournal-mattgsouthern","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=13613","title":{"rendered":"YouTube Adds New Way To Make Money With Gifted Memberships via @sejournal, @MattGSouthern"},"content":{"rendered":"
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YouTube gives creators another way to earn revenue directly from their audience with membership gifting, a feature comparable to gifted subscriptions on Twitch.<\/p>\n

This will allow viewers to buy channel memberships for other viewers.<\/p>\n

For viewers, it\u2019s a way to support their favorite creators in a way that gives something extra to their community.<\/p>\n

A beta version of Channel Memberships Gifting is rolling out to a small group of creators to start, and will be expanded to more channels over the coming months.<\/p>\n

If you\u2019re interested in getting access to the feature early you can express interest by submitting a form linked to at the bottom of this article.<\/p>\n

YouTube Channel Membership Gifting<\/h2>\n

Monetized YouTube channels have the option to earn revenue by offering memberships to users.<\/p>\n

A channel membership grants perks such as special icons that show up in a creator\u2019s comment section, members-only livestreams, and more. It\u2019s similar to subscriptions, or \u201csubs,\u201d on steaming platform Twitch.<\/p>\n

Prior to the rollout of membership gifting, users could only buy memberships for themselves. That meant, at most, users could buy one membership per month.<\/p>\n

With membership gifting, channel members can buy a set number of memberships [5, 10, 20] in a single purchase. YouTube will \u201cgift\u201d out those memberships to other viewers.<\/p>\n

Viewers who receive a gift memberships get 1 month of access to your channel membership perks. Recipients don\u2019t have to pay anything, and creators receive the usual revenue share from each transaction.<\/p>\n

How Does Membership Gifting Work?<\/h2>\n

Gifted channel memberships can be purchased on desktop during a creator\u2019s livestream. Click the $<\/strong> button next to the live chat to purchase gift memberships on live streams.<\/p>\n

Viewers have to opt-in to be eligible to receive gifts on a channel. During the Beta, users can opt-in by clicking \u2018Allow Gifts\u2019 when prompted.<\/p>\n

YouTube distributes gift memberships to viewers based on how much they interact with your channel. Loyal viewers are more likely to receive gift memberships than first-time viewers.<\/p>\n

Viewers get notified with a personal live chat message and email if they receive a gift membership. A gifted memberships is non-recurring and the recipient doesn\u2019t incur any fees.<\/p>\n

Gifted Memberships A Boon To YouTube Creators?<\/h2>\n

Given the popularity of Twitch\u2019s gifted subs, membership gifting has the potential to boost earnings in a noticeable way for people who stream on YouTube.<\/p>\n

If you look at the breakdown of subscriptions<\/a> for popular Twitch streamers, you can see gifted subs make up roughly 5% to 10% of their total active subscriptions.<\/p>\n

How Can Creators Sell Memberships?<\/h3>\n

I reached out to Greg Jarboe<\/a>, president of SEO-PR and author of YouTube and Video Marketing, for his take on this update and example of how creators can make money with subscriptions.<\/p>\n

Jarboe\u2019s take is below:<\/strong><\/p>\n

Channel Memberships is just one of several options that YouTube Partners now have. Other ones include:<\/p>\n