{"id":13607,"date":"2022-05-19T05:22:51","date_gmt":"2022-05-19T05:22:51","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/new-tiktok-tool-surfaces-useful-insights-for-marketers\/450541\/"},"modified":"2022-05-19T05:22:51","modified_gmt":"2022-05-19T05:22:51","slug":"new-tiktok-tool-surfaces-useful-insights-for-marketers-via-sejournal-mattgsouthern","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/new-tiktok-tool-surfaces-useful-insights-for-marketers-via-sejournal-mattgsouthern.htm","title":{"rendered":"New TikTok Tool Surfaces Useful Insights For Marketers via @sejournal, @MattGSouthern"},"content":{"rendered":"

TikTok has launched a new tool that surfaces insights marketers can use to target different demographics around the world.<\/p>\n

With TikTok Insights you can learn more about your audience\u2019s behavior, their interests, and their general sentiment toward brands.<\/p>\n

Featuring dozens of filters, TikTok Insights allows you to cut through data that\u2019s irrelevant to your business and get only the insights that matter.<\/p>\n

TikTok Insights is free to to use, making it an ideal addition to your marketing toolbox.<\/p>\n

Here\u2019s more about how to use this new tool and how it can assist your TikTok marketing efforts.<\/p>\n

TikTok Insights Tool<\/h2>\n

TikTok Insights surfaces bite sized pieces of data that can help businesses refine their marketing campaigns.<\/p>\n

When you first land on TikTok Insights you\u2019re presented with a selection of tiles that each contain a piece of data.<\/p>\n

\"NewImage Credit: Screenshot from tiktok.com\/business\/en-AU\/insights, May 2022<\/span>\"New<\/div>\n

You can sort through the tiles by selecting different filters on the left side of the screen. You can get as granular as you want.<\/p>\n

If you want general data about Gen Z, you can get that. Or, if you want data about how American Gen Z users respond to tech & electronic marketing, you can get that too.<\/p>\n

\"NewImage Credit: Screenshot from tiktok.com\/business\/en-AU\/insights, May 2022<\/span>\"New<\/div>\n

In addition to filtering by demographics and industries, you can also get data related to specific events and holidays.<\/p>\n

Should you feel like getting a head start on planning Christmas marketing, for example, you can simply select the corresponding filter.<\/p>\n

\"NewImage Credit: Screenshot from tiktok.com\/business\/en-AU\/insights, May 2022<\/span>\"New<\/div>\n

At the bottom of each tile TikTok shows you where the data comes from if you hover over \u201cSource\u201d on the left.<\/p>\n

If you\u2019re using the data in an article or report, you can click Source to copy a citation and paste it into your document.<\/p>\n

There\u2019s limited data available at the moment. If you add too many filters you\u2019ll likely run into instances where there\u2019s no results available.<\/p>\n

However, there\u2019s much potential for TikTok Insights to be a valuable resource as it gets built out over time.<\/p>\n

\n

Source<\/strong>: TikTok Insights <\/a>
Featured Image: Daniel Constante\/Shutterstock<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

TikTok has launched a new tool that surfaces insights marketers can use to target different demographics around the world. With TikTok Insights you can learn more about your audience\u2019s behavior, their interests, and their general sentiment toward brands. Featuring dozens of filters, TikTok Insights allows you to cut through data that\u2019s irrelevant to your business… <\/p>\n","protected":false},"author":1,"featured_media":13608,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292,103],"tags":[],"class_list":["post-13607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-search-engine-marketing"],"_links":{"self":[{"href":"https:\/\/marketingnewsbox.com\/wp-json\/wp\/v2\/posts\/13607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingnewsbox.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingnewsbox.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingnewsbox.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingnewsbox.com\/wp-json\/wp\/v2\/comments?post=13607"}],"version-history":[{"count":0,"href":"https:\/\/marketingnewsbox.com\/wp-json\/wp\/v2\/posts\/13607\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingnewsbox.com\/wp-json\/wp\/v2\/media\/13608"}],"wp:attachment":[{"href":"https:\/\/marketingnewsbox.com\/wp-json\/wp\/v2\/media?parent=13607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingnewsbox.com\/wp-json\/wp\/v2\/categories?post=13607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingnewsbox.com\/wp-json\/wp\/v2\/tags?post=13607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}