About The Study<\/h3>\n
The Digital Market Trends For The Fastest-Growing Industries Within The SMB Segment<\/em> study analyzed the global traffic and growth patterns of SMB websites from 2019 \u2013 2021.<\/p>\n The study used OECD\u2019s<\/a> definition of an SMB as having under 500 employees and annual revenue from $500K \u2013 $10M.<\/p>\n Semrush relied on data from its .Trends<\/a> platform to analyze 150,000 SMB domains, plus SMB information from Crunchbase.<\/p>\n You can get the full marketing trends study<\/a> here, but let\u2019s look at the highlights to help you start your next marketing strategy.<\/p>\n What was one of the most positive insights to come from the study?<\/p>\n Site traffic across all websites in the SMB segment increased throughout 2021.<\/p>\n The following were the top-performing SMB industries, in relation to year-over-year traffic growth:<\/p>\n The pandemic played a major role in the exponential growth of many sites in these verticals, especially when you consider the disruptions to supply chains, skyrocketing prices for consumer goods, focus on healthcare and medicine, and the financial boom.<\/p>\n Below, you can see the growth rates of the top five visited SMB websites alongside the top five industry leaders\u2019 websites in each of the above industries.<\/p>\n With the exception of Venture Capital and Nanotechnology, the five SMB websites with the fastest YoY traffic growth grew 420 times faster than leaders in their industry.<\/p>\n Websites for well-known brands in Pharmaceuticals, like Walgreens, saw a 275.17% YoY traffic growth, while SMB websites for brands like Tricida saw a 64,961.37% YoY traffic growth.<\/p>\n Which traffic channels drive the most visitors to the fastest-growing SMB websites?<\/p>\n According to the study, these channels drive visitors to the 150,000 SMB websites that were analyzed:<\/p>\n The following image shows a breakdown of traffic channels by industry:<\/p>\n Some notable standouts include SMB websites in:<\/p>\n Social media marketing is an important component of any digital marketing strategy.<\/p>\n Let\u2019s take a look at the top social media networks that drove visitors to SMB websites in the fastest-growing industries.<\/p>\n Do you have a small- to medium-sized business? As you know, to stay competitive in any market, you must stay one step ahead of your competitors. One way to stay ahead of your rivals is to analyze their traffic and demographics. If your competitors don\u2019t have a high volume of traffic, it might be more… <\/p>\n","protected":false},"author":1,"featured_media":13606,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103,10,4],"tags":[],"class_list":["post-13605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-marketing","category-seo","category-social-media"],"_links":{"self":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/13605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13605"}],"version-history":[{"count":0,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/13605\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/media\/13606"}],"wp:attachment":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}The Fastest Growing SMB Industries Based On YoY Traffic Growth<\/h2>\n
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The Growth Of Top SMBs\u2019 Websites Vs. Industry Leaders\u2019<\/h2>\n
![\"Current](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/05\/current-market-trends-for-the-fastest-growing-smb-industries-via-sejournal-semrush.png\")
Screenshot from Semrush Digital Trends, Nov 2021<\/span><\/div>\nThe Top Traffic Channels For Fastest-Growing SMB Websites<\/h2>\n
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![\"Current](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/05\/current-market-trends-for-the-fastest-growing-smb-industries-via-sejournal-semrush-1.png\")
Screenshot from Semrush Digital Trends, Nov 2021<\/span><\/div>\n\n
The Top Social Media Channels For Fastest-Growing SMB Websites<\/h2>\n
![\"Current](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/05\/current-market-trends-for-the-fastest-growing-smb-industries-via-sejournal-semrush-2.png\")
Screenshot from Semrush Digital Trends, Nov 2021<\/span><\/div>\n