{"id":13593,"date":"2022-05-19T05:20:23","date_gmt":"2022-05-19T05:20:23","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/metaverse-marketing-primer\/448706\/"},"modified":"2022-05-19T05:20:23","modified_gmt":"2022-05-19T05:20:23","slug":"metaverse-primer-for-marketers-how-we-got-here-where-we-go-next","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=13593","title":{"rendered":"Metaverse Primer For Marketers: How We Got Here & Where We Go Next"},"content":{"rendered":"
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Although the Metaverse\u2019s infrastructure is still being set up, companies and brands are jumping on the opportunity to join this new world.<\/p>\n

So if they are on board, how close are we to bringing the metaverse into full reality?<\/p>\n

We\u2019ve seen many changes in our society over the last few years, but nothing holds the potential for change quite like the Metaverse.<\/p>\n

Last fall, when Mark Zuckerburg announced Facebook\u2019s new parent company<\/a>, \u201cMeta,\u201d the conversation of future societal implications of such an immersive social platform took the world by storm.<\/p>\n

And for good reason.<\/p>\n

Virtual reality, augmented reality, smart glasses, social media, and cryptocurrency have existed as separate yet related ideas until now.<\/p>\n

The Metaverse combines these moving parts to create a powerful tool for businesses and marketers alike.<\/p>\n

Zuckerburg announced Meta as a \u201csocial technology company\u201d with a distinct focus on social responsibility that will change the way people work, socialize, and experience the world around them.<\/p>\n

Normal physical boundaries do not limit this world, and therein lies its appeal for those looking for a more global reach.<\/p>\n

But where did this concept come from, and where is it going?<\/p>\n

Let\u2019s find out.<\/p>\n