{"id":13583,"date":"2022-05-19T05:10:28","date_gmt":"2022-05-19T05:10:28","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/seo-tweaks-for-content\/448029\/"},"modified":"2023-02-15T11:48:42","modified_gmt":"2023-02-15T11:48:42","slug":"7-ways-to-tweak-your-content-for-better-seo-via-sejournal-lorenbaker","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=13583","title":{"rendered":"7 Ways To Tweak Your Content For Better SEO via @sejournal, @lorenbaker"},"content":{"rendered":"
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Every marketer will tell you \u2013 creating high-quality content<\/a> is no easy feat and getting page views, shares, and conversions is even harder.<\/p>\n

But useful, engaging, and easy-to-find content is critical to successful digital strategies \u2013 so where do we start?<\/p>\n

Defining high-quality in this space is essentially about the balance of two things: the art of the writing itself and the approach to optimization.<\/p>\n

Each piece of content designed for your company\u2019s website should be considered with an SEO lens before you publish.<\/p>\n

Applying a search lens atop your content strategy helps to ensure that the content you create supports not only the customer journey (the starting point for your content strategy), but also creates cost efficiencies.<\/p>\n

How?<\/p>\n

Focusing on SEO from the outset can support improved Google Adwords scores<\/a>. This results in lower cost-per-click (CPC) rates for paid search marketing, for example; and cost savings are something the C-suite always loves.<\/p>\n

In this article, we\u2019ll share seven tips to help you make the most out of your content.<\/p>\n

1. Ensure Great Content And Structure<\/h2>\n

Ensuring great content is all about planning.<\/p>\n

Do your homework first.<\/p>\n

Think about what it is your customer wants to know, and where you are (the expert who can provide them value). From there, decide what you want to say, and where, when, and how your customers will engage, then map out your plan.<\/p>\n

An editorial calendar<\/a> is a great way to get and stay organized. Amid the constant change that defines the current consumer environment, pivots will be needed, but that\u2019s no reason not to plan.<\/p>\n

Once you\u2019ve got a calendar that sets out your content needs, you\u2019ll want to set your writers up for success<\/a>.<\/p>\n

Detailed content briefs that outline the user intent or inquiry you\u2019re seeking to address are a good standard practice to adopt.<\/p>\n

Process, supported by clear and distinct roles and responsibilities, is important here, too.<\/p>\n

Subject matter experts are not necessarily writers; writers may make for great editors, but self-editing is problematic. In short, ensure you\u2019ve got a plan for publication that lets your people do what they do best.<\/p>\n

Content comes in many forms and creating content in a variety of formats will help you reach a wider audience.<\/p>\n

Check out this article<\/a> for 100 types of content you can create (with examples).<\/p>\n

Format aside, your structure should be simple and intuitive; an introduction followed by a body (where the main content is) and a conclusion sets the standard.<\/p>\n

A simple way to think about this is the news approach to content: Say what you\u2019re going to say (introduction), say it (body), and say what you said (conclusion).<\/p>\n

2. Show Your Layout Some Love<\/h2>\n

You\u2019ve thought about structure already, but have you considered the visual experience<\/a>?<\/p>\n

Visual variety is a key component of high-quality communications across platforms and channels.<\/p>\n

From text layout and use of whitespace to headings, paragraphs, and imagery, make sure you think through the visual experience of your customer as well.<\/p>\n

Paragraphs and headings with a clean layout help readers scan through text, and the use of subheadings throughout will further simplify navigation for your reader.<\/p>\n

A good clean layout will supplement the intuitive structure you\u2019ve already planned.<\/p>\n

But remember, a sentence does not make a paragraph no matter how you feel about the look of a new sentence on a new line! Each paragraph should cover a single idea or subject, keeping things concise and linking out for more on the topic wherever it makes sense (more on links later!).<\/p>\n

From the image<\/a> perspective, the advice is simple: Use them.<\/p>\n

A picture is worth a thousand words, or a bar chart, a graph, a process diagram, a quote of particular importance given prominence through varied font size and script \u2026 you get the idea.<\/p>\n

In short, use images wherever they help to simplify subjects and as a good way to break up text-heavy content.<\/p>\n

Whenever you use images, make sure to optimize them. Here are a few simple tips:<\/p>\n