{"id":13561,"date":"2022-05-19T05:08:41","date_gmt":"2022-05-19T05:08:41","guid":{"rendered":"https:\/\/marketingnewsbox.com\/how-b2b-marketers-can-build-a-business-brand\/"},"modified":"2022-05-19T05:08:41","modified_gmt":"2022-05-19T05:08:41","slug":"how-b2b-marketers-can-build-a-business-brand","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=13561","title":{"rendered":"How B2B marketers can build a business brand"},"content":{"rendered":"<div class=\"field-item even\" readability=\"37.789939192924\">\n<h3>It goes without saying that the pandemic has transformed marketing to new, digital heights. But it\u2019s not all roses.&nbsp;<\/h3>\n<p>Digital media has shortened engagement time and increased accountability, leading to an unbalanced reliance on lower-funnel, performance-oriented tactics. The unrealistic demand for immediate leads was a problem compounded by the pandemic as the need for video and storytelling assets weren\u2019t available to substitute in-person events and direct sales calls.<\/p>\n<p>But all is not lost. At <a href=\"https:\/\/www.b2bigniteusa.com\/?&amp;utm_source=editorial&amp;utm_medium=cta&amp;utm_campaign=ignite_usa&amp;utm_term=how_b2b_marketers_can_build_a_business_brand\">Ignite USA<\/a>, I\u2019ll teach you how to break the cost per lead addiction in favour of integrating brand and performance marketing. You\u2019ll discover ways to make all media B2B by using B2B data and understand ways to deliver targeted brand building messages without the use of third-party cookies.<\/p>\n<p>Brand building is a weakness for B2B marketing because it is hard to justify the investment, hard to execute and hard to measure. This session addresses these challenges and empowers attendees with knowledge and resources to build a successful B2B brand building campaign.<\/p>\n<h4>Ignite USA \u2013 getting ahead of the curve on B2B marketing best practices<\/h4>\n<p>Ignite USA 2021 was, unsurprisingly, virtual. I enjoyed the virtual platform and met as many new people as I would at a live event \u2013 maybe more! I also enjoyed the dialog between speakers and moderators. The questions James Soto had for me after my talk were not rehearsed and I\u2019m sure provided more value than my keynote.<\/p>\n<p>That being said, I am excited for the return to in-person events. I like to think of my biggest B2B marketing challenge and ask each sponsor how they would address it. I\u2019m looking forward to doing that this year.<\/p>\n<p>Marketing conferences have been a springboard for my career. Ignite USA is sure to be an event that will pay dividends.&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>It goes without saying that the pandemic has transformed marketing to new, digital heights. But it\u2019s not all roses.&nbsp; Digital media has shortened engagement time and increased accountability, leading to an unbalanced reliance on lower-funnel, performance-oriented tactics. The unrealistic demand for immediate leads was a problem compounded by the pandemic as the need for video&#8230; <\/p>\n","protected":false},"author":1,"featured_media":13562,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[323],"tags":[],"class_list":["post-13561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-marketing"],"_links":{"self":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/13561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13561"}],"version-history":[{"count":0,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/13561\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/13562"}],"wp:attachment":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}