{"id":13522,"date":"2022-05-19T04:51:03","date_gmt":"2022-05-19T04:51:03","guid":{"rendered":"https:\/\/blog.marketo.com\/?p=72850"},"modified":"2022-05-19T04:56:37","modified_gmt":"2022-05-19T04:56:37","slug":"center-of-excellence-top-10-questions-to-ask-yourself","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=13522","title":{"rendered":"Center of Excellence | Top 10 Questions to Ask Yourself"},"content":{"rendered":"
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Implementing a foundation program library inside of your Marketo Engage application is one feat. Implementing a center of excellence outside of the platform is another. Without a focus on people, processes, and overall technology, you could be setting yourself up for poor adoption and support. With a focus on the three, you could be setting yourself up for optimized value realization and your next big promotion. As employees turn towards virtual work during the pandemic, these components are more important now than ever before.<\/p>\n

Wait, what\u2019s a Center of Excellence (COE), anyway? If you are familiar with Marketo Engage, you have probably heard of the Center of Excellence inside the platform\u2026what we are talking about here is outside<\/em>. A Marketo Engage COE is centralized governance, best practice, thought leadership, and organizational structure allowing a company or institution to control scalable marketing strategy, initiatives, and processes. It has been proven to drive improved efficiencies, consistency in communications, and brand standards across an entire organization. However, less than a third of companies have made the transition to experience-led businesses, according to a recent Forrester Research report<\/a>. We call out this statistic because those who strive to excel with their digital capabilities to enhance the customer journey will definitely want to utilize this COE structure.<\/p>\n

Here are the top ten questions to ask yourself when considering this transformation:<\/p>\n

1. Why would I need a center of excellence? We already have one inside the platform\u2026<\/h2>\n

We know, it might be confusing. Why did we call two different things the same thing? #growth. A center of excellence, or more appropriately, a foundation program library, is the place inside your Marketo Engage instance that houses the foundation program templates, typically those that drive the most value and are most commonly used, as well as approved for widespread use by your marketing operations team<\/a>. Remember, you can get everything inside the platform right and still fail if the necessary structures and processes outside the platform are not in place.<\/p>\n

A center of excellence outside of the platform is a broader concept that focuses on the people, process, and technology to better enable your marketing automation solution. It strengthens what you have built inside the application by nurturing design outside, including a dedicated focus on the following areas:<\/p>\n