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One roundup list<\/a> wasn\u2019t sufficient to capture the best books in 2018 for content marketers. Get more examples, tips, and wisdom to upgrade your content marketing skills from these six books.<\/p>\n Some are by first-time authors; some are by first-time self-published authors; and others are by authors who worked with large trade publishers. All have important lessons to share.<\/p>\n As always, I\u2019ve included books on a range of topics, from brand identity and copywriting to content strategy and project management. They are appropriate for readers who are experienced in content marketing as well as those new to the field. These books also are affordable, with digital versions ranging from free to less than $10.<\/p>\n Let\u2019s get started.<\/p>\n Gregory V. Diehl<\/p>\n It\u2019s time to create a strong connection to your firm\u2019s story. A glance at Brand Identity Breakthrough\u2019s table of contents provides a clear outline of what\u2019s ahead, from exploring your brand identity to creating case studies for your brand identity. The goal? To create a brand identity that stands out in a crowded marketplace and to enable you to tell memorable brand stories.<\/p>\n HANDPICKED RELATED CONTENT:<\/strong><\/p>\n<\/div>\n Kevin Lund<\/p>\n Conversation Marketing is an extremely well-written book that tells the content marketing story in commendable detail, emphasizing the long-term role of one-on-one conversations in selling situations. Readers will gain a (re)introduction to content marketing<\/a> and learn the basics of setting up conversation skills with a focus on not just \u201cmaking the sale,\u201d but in \u201ccreating lasting personal relationships.\u201d<\/p>\n #ConversationMarketing by @KLundT3 emphasizes the long-term role of 1-on-1 conversations in selling. @RogerCParker<\/a><\/span> Click To Tweet<\/a><\/span><\/p>\n Shane Snow<\/p>\n During 2018 \u2013 and continuing into 2019 \u2013 the stakes for content marketers are more demanding, with increased scrutiny on budgets<\/a>, executives\u2019 concern for results, the constant need for fresh content, and a need for mastery of changing technology. In addition, normal creative and procedural disagreements often threaten to boil over, reducing morale and productivity.<\/p>\n Dream Teams, by the founder of Contently, reads like a story book, not an MBA dissertation. It addresses the \u201cmagic\u201d that teams of divergent experiences and personalities can bring to winning hockey games or protecting presidents. It details a different way to approach group dynamics. Dream Teams never loses its basic story structure. As an antidote to its serious tone, Judith Hagy\u2019s signature illustration style shows simplified versions of group behavior.<\/p>\n #DreamTeams by @shanesnow addresses the \u201cmagic\u201d teams of divergent experiences & personalities can bring.<\/a><\/span> Click To Tweet<\/a><\/span><\/p>\n Miles Young<\/p>\n If you studied marketing in college, you probably remember reading David Ogilvy\u2019s Confessions of an Advertising Man, which was followed by Ogilvy on Advertising. It inspired generations of copywriters with its conciseness, examples, helpful advice, and timeless wisdom.<\/p>\n In print since 1953, Ogilvy\u2019s book is as friendly and entertaining as other classics such as Stephen King\u2019s On Writing or William Strunk Jr. and E.B. White\u2019s The Elements of Style.<\/p>\n After 65 years, the current president of Ogilvy and Mather has written Ogilvy on Advertising in the Digital Age, to answer the question that all David Ogilvy worshippers have asked: \u201cWhat would David Ogilvy think of the internet?\u201d\u00a0<\/em><\/p>\n The scholarly book is intended for high-level content marketers and brand managers. The information is solid and does well in sharing the advantages that digital brings to content marketing. But, unlike the energetic and manifesto-type writing of the earlier book, the \u201cdigital\u201d edition has a more sanitized feel and white-space-filled reflective pages and small type characteristic of annual reports and scholarly books.<\/p>\n Julia McCoy<\/p>\n The high-visibility founder of Express Writers, a fast-growing content creation agency with 5,000 clients, crafts a companion book to her soon-to-be-released six-module e-course. Even without the videos, the book contains valuable information written in a concise style. Most of her paragraphs are no more than three lines, which fit with the upcoming video presentation of the information.<\/p>\n I studied the visuals with great interest. Their strength comes from their ability to offer readers an opportunity to write down words for their content projects. The book\u2019s availability also offers an excellent opportunity to audition the contents of the video before purchase.<\/p>\n Pamela Wilson<\/p>\n If you\u2019re a Copyblogger fan, you\u2019re undoubtedly familiar with Pamela. For the past 10 years, she not only contributed many of the site\u2019s best posts, she edited all the contributions. Now Pamela, too, is creating a combination book and video content marketing e-course.<\/p>\n Pamela Wilson\u2019s Master Content Strategy appears more compatible than competitive to Julia\u2019s book and e-course. Julia emphasizes more of the management aspects of successful blogging<\/a>, with topics like search engine optimization<\/a>, domain authority, etc. Pamela\u2019s book is more oriented toward content and marketing, as illustrated by her four-day content creation system \u2013 beginning with your headline<\/a> and subheads on day one to publish and promote<\/a> on day four.<\/p>\n In her book #MasterContentStrategy, @pamelaiwilson presents a four-day #content creation system. Read more ><\/a><\/span> Click To Tweet<\/a><\/span><\/p>\n Were you as impressed as I was with the quality of 2018\u2019s best content marketing books? Have you read any of the 2018 titles that appear above, or those that were featured in my December 2018 roundup<\/a>? Are there any titles you wish I had included? Please share in the comments.<\/p>\n What was your best content marketing work in 2018? Enter it in the 2019 Content Marketing Awards. Submit your entry today<\/a>.<\/em><\/p>\n Cover image by Joseph Kalinowski\/Content Marketing Institute<\/em><\/p>\n <\/p>\n![\"\"](\"http:\/\/marketingnewsbox.com\/wp-content\/uploads\/2019\/02\/6-books-to-help-content-marketers-attract-conversions-grow-profits-and-work-better-in-2019.jpg\")
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<\/p>\nHANDPICKED RELATED CONTENT: Conversational Content: How to Market Through Text Messaging and Chatbots<\/a><\/strong><\/div>\n![\"\"](\"http:\/\/marketingnewsbox.com\/wp-content\/uploads\/2019\/02\/6-books-to-help-content-marketers-attract-conversions-grow-profits-and-work-better-in-2019-2.jpg\")
<\/p>\nHANDPICKED RELATED CONTENT: 30 Habits of Highly Productive Content Teams [Infographic]<\/a><\/strong><\/div>\n![\"\"](\"http:\/\/marketingnewsbox.com\/wp-content\/uploads\/2019\/02\/6-books-to-help-content-marketers-attract-conversions-grow-profits-and-work-better-in-2019-3.jpg\")
<\/p>\nHANDPICKED RELATED CONTENT: How Content Marketing Can Save Your Digital Marketing Strategy<\/a><\/strong><\/div>\n![\"\"](\"http:\/\/marketingnewsbox.com\/wp-content\/uploads\/2019\/02\/6-books-to-help-content-marketers-attract-conversions-grow-profits-and-work-better-in-2019-4.jpg\")
<\/p>\nHANDPICKED RELATED CONTENT: The Best Checklists, Tips, and Templates for Content Marketing in 2019<\/a><\/strong><\/div>\n![\"\"](\"http:\/\/marketingnewsbox.com\/wp-content\/uploads\/2019\/02\/6-books-to-help-content-marketers-attract-conversions-grow-profits-and-work-better-in-2019-5.jpg\")
<\/p>\nHANDPICKED RELATED CONTENT: The Secrets of High-Performing Online Content<\/a><\/strong><\/div>\nWhat do you think?<\/h2>\n