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LinkedIn Reveals Data-Backed Formula For B2B Ad Success via @sejournal, @MattGSouthern

LinkedIn Reveals Data-Backed Formula For B2B Ad Success via @sejournal, @MattGSouthern

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LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches.

  • Vertical mobile ads drive 31% higher engagement than horizontal formats on LinkedIn.
  • 81% of B2B ad campaigns fail to achieve both attention capture and brand recall.
  • Humorous content generates 65% higher engagement rates on LinkedIn.

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