Are you looking to get more followers on Instagram, but don’t know where to start?
There are many ways to increase your followers on Instagram – some people buy them or boost posts, but these tactics only work temporarily, and can backfire over time.
Instagram has become the go-to social media network for sharing photos and videos with more than 2 billion active users today.
As a result, Instagram marketing and having a high follower count can boost exposure and visibility for businesses looking to reach their target audience.
Here are 22 strategies to get more followers on Instagram without breaking the bank. From increasing likes to posting high-quality images, all of these tips are tried and tested:
1. Have A Plan & Create A Content Calendar Full Of Great Ideas
We usually focus on ideas, delivery, and optimization when we create great content.
It should be no different when we share photos and videos on a business or brand’s Instagram account.
It’s important to take time to brainstorm engaging content ideas that align with seasons, holidays, your business’ upcoming events, and (most importantly) your overall traffic and sales goals.
Although, you can still be flexible and post spontaneously as ideas come to you.
But having a library of ideas and a (tentative) schedule will keep you ahead of the game instead of scrambling for something to post.
And depending on your business, you could post several times a day or several times a week.
So, make an Instagram content plan and stick to it.
2. Only Post Well-Composed Images & Videos
Businesses should only use high-quality photos and videos when posting to Instagram.
By high-quality (I mean crystal-clear) unpixellated shots. Instagram, above all else, is a visual platform.
Businesses can’t post blurry photos or images that have part of the image cut off.
Of course, it doesn’t need to be to a National Geographic standard. It just needs to be in focus.
Low-quality content won’t get engagement and might even cost you some followers.
3. Experiment With Different Filters & Dimensions
Just because you’re a business doesn’t mean you can’t have fun with filters and use different dimensions.
In fact, you should use filters on your content.
The more creative and original your photos are, the more likely people will share and follow your account.
You could also download photo editing apps to touch up your photos.
When it comes to dimensions, don’t feel relegated to the square – use the landscape and portrait options.
4. Use Instagram Analytics To Feed Your Persona Research
With an Instagram business account (which is free), you’ll have access to analytics that shows when your audience is most active.
Use that data to optimize your posting schedule.
Instagram also gives you insights into your audience’s age, gender, and location breakdown, which can be a starting point for your customer persona research.
5. Tag People In Your Photos Who Interact With Your Brand
Another way to be discovered by people who aren’t following you is to tag relevant accounts so that you show up in their tagged feed.
If you own a fitness studio, you could take a group shot after a Body Pump class and tag every person in the photo. Then it’ll populate all their tagged feeds.
Their followers will see the post and discover your studio.
But this strategy also applies to other brand and business accounts.
If you can share the spotlight and tag others, do so. It’ll circle back to bring you more Instagram followers and leads.
6. Optimize Your Instagram Bio With Branded Hashtags & CTAs
Your Insta bio should be used to feature branded hashtags, a link, and a call-to-action, which is crucial when looking for new Instagram users.
This section lets users discover who you or your brand are and whether they will follow you.
But don’t sound desperate or come across as spammy.
You want to let users know who you are and why they should follow you.
Make sure this section is updated when needed.
7. Ask Questions In Your Posts & Include CTAs
At the end of each post, include a clear call-to-action or a question to boost engagement.
CTAs include things like:
- Learn more – link in bio!
- Double tap if you want to see more videos like this!
- Follow us so you’ll never miss an update.
You can also post questions. This will help keep your audience engaged, show that you care what your audience wants to see, and give your ideas for what to post in the future.
8. Add A Link To Instagram To Your Website & Email
Make sure existing clients and customers find your Instagram by adding an icon to your social links or embedding Instagram content on your site.
You can also link to your brand’s Instagram account from your email signature.
And use a plugin to feed your latest Instagram posts directly to your website.
This can be a great way to promote your new account to people who regularly visit your site, building your following of clients.
9. Cross-Post Your Instagram Content to Facebook & Twitter
Cross-posting Instagram content to Facebook and Twitter can drive users back to your Instagram profile.
Users who didn’t know you’re on Instagram and following you on other platforms will also discover that you’re on Instagram since the post will note it was shared from Instagram.
You can adjust your settings for every post to cross-post automatically, or you can do it manually for select posts.
10. Run Contests & Campaigns To Increase Brand Reach
Once you’ve started growing a follower base, you can hold contests and campaigns that can attract more users to your page.
For example, you can drive traffic to your website or sell your product by running an inspiring Instagram contest.
You can either ask users to like, comment, use a specific hashtag, or ask your followers to tag a friend.
When you ask users to tag a friend, it exposes your brand and page to more Instagram users online.
It is an effective way to increase your brand awareness and reach and a key hack to get more Instagram followers.
11. Look At What Your Competitors Are Doing
Another best practice for how to get followers on Instagram is to look at what your competitors are doing and learn from it.
Researching their accounts might reveal hashtags you didn’t think of, influencers you have yet to reach out to, or other strategies that can inform your own.
Also, note which of their posts are performing the best – that can serve as another clue as to what can work on your account.
12. Interact Across Instagram (Follow, Like & Comment On Other Posts)
Strategically engage with users who will potentially like your profile.
Practically, that means interacting with potential customers and brand allies by liking, following, and thoughtfully commenting on their posts.
Start with your hashtags: Click on your frequently used, relevant hashtags to discover others posting similar content.
Another good practice is interacting with those who are already following you. You should follow them back and like their content.
The more you engage, the more you’ll show up in others’ feeds and get noticed.
Plus, it shows you’re an authentic, real account who believes in reciprocity!
13. Don’t Use Too Much Text In Your Photos
In general, you want to save the words for your captions. People go to Instagram for visual content.
So, posting a lot of text in an image is outside the norm.
A short, positive quote or statement is excellent but only attempts to fit a partial product description or long message in the image.
If you’re looking for ways to add text to photos, Canva is a free tool that comes in handy.
14. Never Include Logos & Watermarks On Your Images
Stamping your logo onto your Instagram post disrupts your content and users’ experience.
People don’t expect to see logos or watermarks on Instagram posts. While it’s not advised to put a logo on your content, you can include branding.
For example, if you’re a B2B company posting a behind-the-scenes shot of your employees, have them wear shirts with your logo.
Or, if you’re a fashion retailer, you could occasionally include a strategically placed bag in a photo with your store’s name.
Keep it subtle, or you’ll risk being unfollowed.
15. Use The Right Hashtags To Capture New Audiences
Using hashtags on Instagram will get you in front of new audiences searching for the type of content you’re posting, whether they’re following you or not.
If you have a local business, make sure to include local hashtags, as well.
Take the time to research hashtags and find the best ones for your particular content.
It’s easy to identify which hashtags get the most traction.
When you start typing # and your word, Instagram shows how many posts have been done around that word.
Hashtagify.me is also an excellent tool for finding hashtags that are getting much traction.
You can type in your primary hashtag, which will show you its reach, related hashtags and their reach, all the hashtags related to those, and so on.
How Many Hashtags Should I Add To An Instagram Post?
It’s common to stick to five to seven to avoid looking spammy. But you can add up to 30 hashtags.
Where Should I Add The Hashtags On An Instagram Post?
You can add them directly to the post or in a separate comment immediately after posting – it’s an aesthetic choice.
Some users prefer to add single periods separated by line breaks after their caption and then add hashtags.
Whatever you choose to do is fine, but keep it consistent across posts, so you have a streamlined, professional look.
16. Use Geotags To Reach Local Audiences
Another way to get found in by users who aren’t already following you is to geotag your content – but not necessarily with your store location.
Try using your city or a nearby (relevant) landmark that gets many searches.
When people are searching for that nearby location, they can now come across your content.
If your content is doing exceptionally well, it can even be featured at the top of the search.
17. Only Add Links To Your Bio
Any link you include in an Instagram post will not turn into a clickable link – instead, it will just serve as an annoying and lousy experience as your audience tries (and fails) to open it.
Rather than including an unclickable link, direct people to click the link in your bio.
They can easily click that and head to your site to check out all you have to offer.
Be sure to put your link in the “link” section when you edit your bio, and mention that in your post.
And, because space is limited, use a link shortener like Bit.ly to save room.
You can optimize the link further by customizing it, so it’s not a random string of characters but a meaningful word or two.
18. Tag Products In Images & Videos To Drive Conversions
Take advantage of Instagram’s tagging feature if you’re selling a product.
Businesses can tag photos or videos with product links.
To use this feature, you must have a business page on Facebook complete with a product catalog.
It’s a great user experience for users, and it’s a huge win for businesses looking to drive conversions seamlessly.
19. Create A Branded Hashtag For Your Events
Create a branded hashtag for your next event.
It will give your brand exposure and curate a unique stream of all the content from your event and allow others to connect and engage with your brand and other people at the event.
Leading up to the event, you can use your branded hashtag to promote the event, and after the fact, you can use it to post follow-up content.
20. Repost When You Get Tagged To Showcase Positive Reviews
Whenever a user tags your business or brand, get extra traction from it by reposting it directly to your feed.
Showcasing positive reviews and mentions is a great use of Instagram for business.
Make sure to reach out to the user and thank them for their post and ask if you can have permission to repost it (Instagram’s terms of use note that you should obtain written permission to repost a user’s content).
Most likely, the user will agree.
You can repost manually or use an app like Repost for Instagram.
Either way, remember to credit the original poster in the caption and tag them in the photo.
21. Use Instagram Ads To Get In Front Of Your Audience
Consider devoting ad spend to promoting your Instagram profile.
You can create effective carousel ads through Facebook’s Power Editor and promote your content.
If you’re running a specific contest or marketing campaign, you can use Facebook advertising to push the content in front of more audiences.
With the ability to target your customers based on their interests and behaviors in Power Editor, you can ensure that your posts will be viewed by Instagram users who will be interested in your business.
While some of these strategies may work better than others, find the ones that work well with your business or yourself.
22. Get Your Account Verified
Getting verified on Instagram (or any other social media platform) never hurts your engagement.
The little blue tick gives your brand credibility, trust, and authenticity.
While only some will qualify for Instagram verification, it’s something to strive for.
Getting verified is one more way to stand out from your competition and deliver a trust signal that your business is real.
To be considered, your account must be:
- Authentic (you must prove you are, in fact, the brand or business you claim to be).
- Unique (only one account per brand can exist).
- Public.
- Complete (with a bio, profile photo, and at least one post).
- Notable (Instagram must deem your brand “well-known” and “highly searched for”).
Final Takeaways
If you want more followers on Instagram right now, take advantage of these tips.
Make sure you utilize Instagram analytics, research your hashtags, post high-quality images, and create engaging copy and CTA.
If you use these tips as a guide, you’ll set yourself up for success in meeting your Instagram goals.
More Resources:
Featured Image: SPF/Shutterstock