Amanda Todorovich started her content marketing journey at Cleveland Clinic with a three-person team and a vision. Now, it’s one of the most visited health-care destinations online and she is a Content Marketer of the Year finalist. Continue reading →
The post How Cleveland Clinic Became One of the Most Visited Health Care Destinations appeared first on Content Marketing Institute.
Influencers can inspire social communities around a brand – but only when those influencers’ personalities authentically match the brand’s persona. Learn how these five brands fostered successful influencer-based social media campaigns. Continue reading →
Stories both fascinating and terrifying fill this week’s forum update. Ever had your Search Console hacked before? It does happen – and it can be nerve-wracking to wonder how it happened and what can be done to fix it or prevent it from happening again. On WebmasterWorld, a user has been asking for advice in his battle with a particularly unscrupulous and persistent content scraper. We’ve also got an interesting... [Read More...]
The post My Search Console Was Hacked!: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog.
The guys talk what content marketers should consider from Pokemon Go fascination, content marketing in the ad world, Medium’s testing ground for small publishers and brands, plus rants and raves, including the Trump-Pence logo. Continue reading →
The post This Week in Content Marketing: Compared to Advertising, Content Marketing Still Petite appeared first on Content Marketing Institute.
Uncover the valuable content marketing gems beyond Red Bull, GoPro, and BlendTec. Content Marketing World presenters share 38 brands that are getting it right, from blogs and newsletters, to websites and search. Continue reading →
A simple, 2-part exercise that will boil your marketing down to a single sentence that can be used to communicate your value to prospective customers.
Every content team that wants to keep its projects on track needs to define its workflow before any content creators’ fingers hit keyboards. Here’s what you need to know to create your own workflow system. Continue reading →
The post How to Define a Workflow That Keeps Content Production On Track appeared first on Content Marketing Institute.
The team at Lean Labs has been hard at work testing 5 headline templates built specifically to get more traffic from Google. See how they've put them to work and grown their organic traffic 2X every 6 months.
The post Want More Traffic From Google? Use these 5 Blog Post Headline Templates appeared first on DigitalMarketer.
Here’s the tale of a social media marketer in 2026 — a time when social media has broken free of having a separate strategy, process, and staffing to become part of the bigger workflow alongside telephones, emails, and holoscreens. Continue reading →
The post A Day in the Life of a Social Media Marketer (2026 edition) appeared first on Content Marketing Institute.