01 Sep

Gum, Glue, Marketing Too: 3 Ways to Make Your Content and Campaigns Stick

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Gum, Glue, Marketing Too- 3 Ways to Make Your Content and Campaigns Stick

Author: Paul Geller

One of the biggest challenges that marketers face today is finding a way to rise above the noise. In a time when people are content grazers (scanning, snacking, and quickly moving on), you need to find ways to make your content and ideas stick. In this blog, I'll share three unique ways to make your content and campaigns more engaging:

The post Gum, Glue, Marketing Too: 3 Ways to Make Your Content and Campaigns Stick appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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01 Sep

How Digital Asset Management Can Make a Big Impact on Your Content Marketing

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Can you track down your content assets efficiently? Have you perfected the collaboration process? Do you leverage existing content for reuse? Digital asset management (DAM) can help you maximize your broad portfolio of content assets. Continue reading

The post How Digital Asset Management Can Make a Big Impact on Your Content Marketing appeared first on Content Marketing Institute.

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31 Aug

3 Ways to Gauge Your Team’s Marketing Maturity

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3 Ways to Gauge Your Team's Marketing Maturity

Author: Jessica Minasian

As an Enterprise Business Consultant, I work directly with many of our customers—some who are just getting the ball rolling and others who are marketing veterans. By understanding their techniques and practices, I'm able to get a good feel for their level of expertise and where there may be room for improvement. In this blog, I'll share three signs I've seen that indicate whether marketers are on the path to success or may need to take a detour.

The post 3 Ways to Gauge Your Team’s Marketing Maturity appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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