Effective data visualization is much more than creating a flashy graphic. Harvard Business Review’s senior editor shares how to transform the power of complex ideas into understandable and shareable visuals. Continue reading →
The post How to Transform Complex Data Into Understandable and Shareable Visuals appeared first on Content Marketing Institute.
This week, the guys investigate the fallout from Vine's untimely death and discuss IDG's content creation model. They also explore agencies' growing interest in print publishing, rants, raves, and an example of the week from Google.
The post This Week in Content Marketing: Social Media Platforms Take More Victims appeared first on Content Marketing Institute.
A strong and active community affects your business's bottom line. Without knowing the metrics to measure, you truly don't know how healthy it is. Get all seven metrics now and make sure your community is working for your customers and your business.
The post Measure the Growth, Activity, and Experience of Your Community (Correctly) with These 4 Metrics appeared first on DigitalMarketer.
Author: Vyoma Kapur
The holidays are marked by gift-giving, celebrations, resolutions, and new aspirations, meaning consumers make plenty of purchases during the season from retail companies and beyond. Spending across categories increases during the months of November and December, and this has huge implications for consumer marketers everywhere. Here are three simple ways to take your holiday campaigns up a notch and reap the benefits throughout the year.
Regardless of the business objectives for your content in 2017, experts at our B2C roundtable identified one overarching goal that should inform each and every piece of content. And they share how they address it in their companies. Continue reading →
The post Your 2017 Content Marketing Goal: Give the People What They Want appeared first on Content Marketing Institute.