29 Aug

Social Media and SEO: When and How They Work Together

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Social Media and SEO- When and How They Work Together

Author: Nate Dame

The connection between social media marketing and SEO can be confusing. Common misconceptions have led some marketers to lose focus on what will effectively benefit both strategies to get the most out of every effort. In this blog, I'll clear the air and explain how social media and SEO work together and how they can benefit each other.

The post Social Media and SEO: When and How They Work Together appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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28 Aug

How to Connect with a Hard-to-Reach Audience: A Niche Marketing Strategy

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You must make meaningful connections with your target audience on a limited budget. Sound familiar? Learn how a homeopathic medicine company is doing that by reaching its target audience with niche content – its Pickleball Channel. Continue reading

The post How to Connect with a Hard-to-Reach Audience: A Niche Marketing Strategy appeared first on Content Marketing Institute.

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27 Aug

This Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers 

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The guys discuss John Oliver's take on the broken business model of newspapers, and explain why marketers should view social media shutdowns as an expectation, not an exception – plus rants, raves, and our example of the week. Continue reading

The post This Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers  appeared first on Content Marketing Institute.

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