06 Oct

5 Best Practices for Improving Sales Enablement

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5 Best Practices for Improving Sales Enablement

Author: Jeff Day

In today’s frenetic, go-go-go B2B sales environment, it can be hard to ensure that your sales team is having the right—or optimal—conversations with their prospects in order to deliver value and drive deals forward. The biggest blocker, unfortunately, is a seemingly easy, but in reality complex, problem to solve: equipping sales with the right content based on their unique prospects and specific selling situation. Consider these five tips to ensure your content creation and distribution efforts drive measurable, bottom-line results.

The post 5 Best Practices for Improving Sales Enablement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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05 Oct

The Most Common Demand Generation Mistakes That Sabotage Your Success

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The Most Common Demand Generation Mistakes That Sabotage Your Success

Author: Joe Paone

Sabotage is an interesting word. While sabotage infers that there is intent (usually from an opposing force), there are times when we do it to ourselves mistakenly and become our own worst enemy. When it comes to demand generation, even the most seasoned B2B marketers have fallen into this trap and sabotaged their success without knowing it. Let’s take a look at three big mistakes that demand generation marketers make and how you can avoid them.

The post The Most Common Demand Generation Mistakes That Sabotage Your Success appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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