Author: Jeff Day
In today’s frenetic, go-go-go B2B sales environment, it can be hard to ensure that your sales team is having the right—or optimal—conversations with their prospects in order to deliver value and drive deals forward. The biggest blocker, unfortunately, is a seemingly easy, but in reality complex, problem to solve: equipping sales with the right content based on their unique prospects and specific selling situation. Consider these five tips to ensure your content creation and distribution efforts drive measurable, bottom-line results.
The post 5 Best Practices for Improving Sales Enablement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Google started cracking down on duplicate content years ago. Its lesson is simple: Do not copy content from others; do not create multiple sites with the same copy. But what happens when content syndication enters the picture? Continue reading →
The post How to Keep Google From Penalizing Your Syndicated Content appeared first on Content Marketing Institute.
Author: Joe Paone
Sabotage is an interesting word. While sabotage infers that there is intent (usually from an opposing force), there are times when we do it to ourselves mistakenly and become our own worst enemy. When it comes to demand generation, even the most seasoned B2B marketers have fallen into this trap and sabotaged their success without knowing it. Let’s take a look at three big mistakes that demand generation marketers make and how you can avoid them.
Does the thought of starting meaningful conversations in a sea of thousands at a conference paralyze you? Relax and read these 55 tips for networking at a big conference from Content Marketing World attendees, staff, and presenters. Continue reading →