Author: Ellen Gomes
While the beginning of September marks the end of summer, it also means that Content Marketing World is upon us. Every year, this amazing gathering of content’s top minds offers a ton of learnings and conversations, and orange everything. For three days, content marketers from around the world take Cleveland by storm. This year was no different. Let’s take a look at three big takeaways from Content Marketing World 2016.
Will the content bubble burst like the dot-com bubble? No. But content marketers do need to always be preparing for where content marketing is going next to set themselves up for success. Here are some of the predictions. Continue reading →
Linkedin is one of the most undervalued social media networks. Yet, it has great potential for lots of goals, including prospecting. Prospecting has become easier than ever on the social network, and the huge amount of information people provide makes it a unique source for those who use it right. Here is how you can use LinkedIn for the ultimate prospecting tool. Keep an Eye On Visitors You can see... [Read More...]
Author: Jim Kowalski
A few weeks ago, I participated in a great meeting with one of our customers. But it didn’t start out that way. Fortunately for our team, we were able to “read the room” and discern from our customers’ behaviors and postures which direction we should take the discussion. After the meeting, it struck me that today’s marketers need to be able to conduct millions of 1:1 dialogues like this daily, at scale, with the speed and precision of a person-to-person conversation. In this blog, I'll reveal three engagement marketing lessons we learned in our meeting.
Nothing will better arm your content marketing department than interaction with people who talk directly to the audience on a daily basis. Here are four ways to build better content by encouraging collaboration with the sales team. Continue reading →
The post 4 Ways Your Sales Team Can Help Your Content Marketing appeared first on Content Marketing Institute.
The World Economic Forum has racked up nearly 3 million Twitter followers. What does an agenda-setting organization like WEF do to foster dialogue with its audience and keep them engaged? Its social media producer shares all. Continue reading →
The post How One Organization Engages Over 3 Million on Global Stage appeared first on Content Marketing Institute.