11 Aug

3 Big Email Marketing Mistakes That Are Hurting Your Campaigns

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3 Big Email Marketing Mistakes That Are Hurting Your Campaigns

Author: Mike Madden

The mistakes that we make in our personal lives often aren’t as public as email marketing mistakes. We’re talking about the difference between a few people knowing versus a few hundred thousand people knowing. To keep your email marketing campaigns in check and save you from massive levels of embarrassment, I’ve put together the three biggest mistakes that email marketers make and how you can fix them.

The post 3 Big Email Marketing Mistakes That Are Hurting Your Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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11 Aug

LEGO Shares Building Blocks for Social Media Content Fans Love

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LEGO’s global director of social media and search shares how the “world’s most powerful brand” creates and delivers content on social channels that fans of the interlocking brick company and media giant really want. Continue reading

The post LEGO Shares Building Blocks for Social Media Content Fans Love appeared first on Content Marketing Institute.

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10 Aug

How Ezra Firestone Generated $41,254.34 in Ecommerce Sales From $775.50 in Pinterest Ad Spend

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Hi, I’m Ezra (that’s me holding the baby) and I want to share my story with you of how I made 520 eCommerce sales that generated $41,254.34 in revenue from $775.50 in ad spend…. …with Pinterest Advertising. Pinterest, the world’s fourth largest social network, announced September 19, 2013 the impending rollout of their advertising platform. […]

The post How Ezra Firestone Generated $41,254.34 in Ecommerce Sales From $775.50 in Pinterest Ad Spend appeared first on DigitalMarketer.

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10 Aug

Introducing the Definitive Guide to Social Media Marketing

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The Definitive Guide To Social Media Marketing

Author: Elaine Ip

Are you using social media platforms to potentially reach 67.4% of internet users? Social media is now status quo in a business’ digital presence. Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them. Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer lifecycle, on the platforms they actively tune in to for information.

The post Introducing the Definitive Guide to Social Media Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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09 Aug

The Field Marketer’s Pocket Dictionary: 7 Terms You Need to Know

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The Field Marketer’s Pocket Dictionary- 7 Terms You Need to Know

Author: Stacey Thornberry

Acronyms are abound in this digital age. This also happens in the world of marketing–from BEO to ASP to ROI. As a field marketer, it's important to understand all the terminology that is used in running an event from end-to-end–from planning and execution to reporting on your results. I'll define some of these important field marketing terms in this blog–complete with insider tips and personal stories.

The post The Field Marketer’s Pocket Dictionary: 7 Terms You Need to Know appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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