20 Sep

Legos, Lightsabers, and ROI: 3 Big Takeaways from Content Marketing World

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Legos, Lightsabers, and ROI- 3 Big Takeaways from Content Marketing World

Author: Ellen Gomes

While the beginning of September marks the end of summer, it also means that Content Marketing World is upon us. Every year, this amazing gathering of content’s top minds offers a ton of learnings and conversations, and orange everything. For three days, content marketers from around the world take Cleveland by storm. This year was no different. Let’s take a look at three big takeaways from Content Marketing World 2016.

The post Legos, Lightsabers, and ROI: 3 Big Takeaways from Content Marketing World appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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19 Sep

How To Make LinkedIn Your Newest Prospecting Tool

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Linkedin is one of the most undervalued social media networks. Yet, it has great potential for lots of goals, including prospecting. Prospecting has become easier than ever on the social network, and the huge amount of information people provide makes it a unique source for those who use it right. Here is how you can use LinkedIn for the ultimate prospecting tool. Keep an Eye On Visitors You can see... [Read More...]

The post How To Make LinkedIn Your Newest Prospecting Tool appeared first on Internet Marketing Ninjas Blog.

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19 Sep

The Most In-Demand Marketing Skills

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Technical skills related to data analysis are most in demand by employers who want to fill marketing jobs, but few candidates with with those abilities are available, according to recent research from Venngage. Read the full article at MarketingProfs
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19 Sep

How to Move from Monologues to Dialogues with Engagement Marketing

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Business people video conferencing

Author: Jim Kowalski

A few weeks ago, I participated in a great meeting with one of our customers. But it didn’t start out that way. Fortunately for our team, we were able to “read the room” and discern from our customers’ behaviors and postures which direction we should take the discussion. After the meeting, it struck me that today’s marketers need to be able to conduct millions of 1:1 dialogues like this daily, at scale, with the speed and precision of a person-to-person conversation. In this blog, I'll reveal three engagement marketing lessons we learned in our meeting.

The post How to Move from Monologues to Dialogues with Engagement Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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